Advertisement

Topic: FreeWheel

Infographic: a Look at Video Ad Views and Completion Rates for the First Quarter

Exclusive data from FreeWheel shows major growth in mobile, over-the-top devices

As consumers continue to turn to smartphones to handle more aspects of their lives and keep them entertained, video ads have established themselves as a part of the experience, and…

Comcast, Rubicon Project Partner for Programmatic Digital Display Ads Sales

Brands can use platform to buy spots on Xfinity websites

Comcast's advertising sales division, Comcast Spotlight, and programmatic technology provider Rubicon Project are working together to allow marketers to buy display ads programmatically across XFINITY.com and xfinityTV.com. Rubicon Project's Advertising Automation…

Adobe's Bold Plans for Online Ad Business Don't Include Advertising

But watch out if you're Salesforce, comScore, Chartbeat or Brightcove

Once an looming outlier, Adobe wants to play a central role in the online ad business. Despite lots of speculation, the company says it doesn’t want to get into the…

AOL Unveils 15 Fall Shows in an Aggressive Push for TV Dollars

Razorfish locks up ad deal during NewFront event, claims CEO Armstrong

The NewFronts award for boldest attempt to really take on TV goes to: AOL. At least so far. The Web portal has lined up big names and even bolder claims as…

Ad It Up: Viewers Show High Tolerance for Online Spots

Consumers view 91 percent of ads in long-form video content

Despite being bombarded by an unprecedented fusillade of advertising, consumers of digital video content continue to display a high tolerance for sponsor messaging. According to a new report from the video…

Clogged Pipes: Viewers Not Turned Off by Online Ads

FreeWheel study eyes growing tolerance for online spots

Viewers of online and mobile video are being bombarded by a seemingly endless fusillade of ads, and while clutter does no one any favors, completion rates are holding steady. According to…

Advertisement