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Topic: FreeWheel

Adobe's Bold Plans for Online Ad Business Don't Include Advertising But watch out if you're Salesforce, comScore, Chartbeat or Brightcove

Once an looming outlier, Adobe wants to play a central role in the online ad business. Despite lots of speculation, the company says it doesn’t want to get into the…

August 26, 2013, 12:00 AM EDT

AOL Unveils 15 Fall Shows in an Aggressive Push for TV Dollars Razorfish locks up ad deal during NewFront event, claims CEO Armstrong

The NewFronts award for boldest attempt to really take on TV goes to: AOL. At least so far. The Web portal has lined up big names and even bolder claims as…

April 30, 2013, 2:00 PM EDT

Ad It Up: Viewers Show High Tolerance for Online Spots Consumers view 91 percent of ads in long-form video content

Despite being bombarded by an unprecedented fusillade of advertising, consumers of digital video content continue to display a high tolerance for sponsor messaging. According to a new report from the video…

August 7, 2012, 7:11 PM EDT

Clogged Pipes: Viewers Not Turned Off by Online Ads FreeWheel study eyes growing tolerance for online spots

Viewers of online and mobile video are being bombarded by a seemingly endless fusillade of ads, and while clutter does no one any favors, completion rates are holding steady. According to…

November 30, 2011, 3:32 PM EST

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