Franco-American | Adweek Franco-American | Adweek
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Topic: Franco-American

Type
Perspective: Can Do Eating canned pasta goes back nearly a century. But selling it? That’s changed completely in half the time

Humans evolve. Brands evolve. Even canned spaghetti evolves.      Back in 1955, Franco-American was riding high with the postwar wonder food shown at right, introduced that same year. (Its “New” claim…

May 4, 2011, 6:53 AM EDT

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