Fragrances | Adweek
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Topic: Fragrances

Perspective: Hey, Sailor A look at how the romance and sexuality of the swabby has been tapped to sell

It was Supreme Court Justice Potter Stewart who, in 1964, famously said that while he couldn’t define pornography, he knew it when he saw it. Potter’s oft-quoted analysis bears mentioning…

January 10, 2013, 8:58 AM EST

Eau de Pizza Hut, the Chain's New Perfume, Smells Like Freshly Baked Dough Novelty product salutes Facebook fans

If you want to smell like hot grease and you can't afford Madonna's perfume, you're in luck! Pizza Hut has a fragrance now. Well, Pizza Hut Canada does, anyway. Its…

December 6, 2012, 9:00 AM EST

Nicki Minaj Becomes the Bride of C-3PO in New Fragrance Ad Singer bathes in her own robot blood

Perfume ads are often total nonsense, especially when they're for celebrity fragrances. So, it's no surprise that Nicki Minaj has tweeted out a baffling new commercial for her first signature…

November 16, 2012, 3:36 PM EST

'SNL' Spoof of Brad Pitt's Chanel Ad Only Slightly Sillier Than the Real Thing Taran Killam takes a crack at it

That Saturday Night Live would skewer Brad Pitt's Chanel No. 5 campaign was "inevitable." That's the word the hunky actor poutingly emoted at the end of his much adored/discussed/maligned Chanel…

October 22, 2012, 9:16 AM EDT

Brad Pitt's Chanel No. 5 Ad Is Total Nonsense, and I'm OK With That Brand still gets its money's worth

Brad Pitt can always get hearts a-racing and tongues a-wagging, which is gold for any marketer he aligns with. In the case of his $7 million endorsement of iconic French…

October 15, 2012, 2:37 PM EDT

Brad Pitt Asking a Whole Lot of Questions in Chanel No. 5 Teasers Answers will come Oct. 15

He says only a few words, and doesn't even show his ruggedly handsome famous face. That's worth $7 million? Calm yourselves, people, because these teasers for Chanel No. 5 are…

October 9, 2012, 12:28 PM EDT

Ad of the Day: Lady Gaga Fame The pop star's new perfume spot smells like chaos

One of the nice things about perfume ads is that, since you can't smell online video (yet), nobody will mind if you decide that a given scent tickles the nostrils…

August 15, 2012, 1:16 PM EDT

Perspective: Heart of Glass Chanel No. 5's distinctive, timeless bottle

Sometime around 1913, a skinny and salacious Coco Chanel took as her lover one Arthur Edward “Boy” Capel. The rich young Englishman’s sartorial tastes included a square-cornered whiskey decanter that…

June 21, 2012, 6:14 AM EDT

Perspective: Message in a Bottle Men's cologne ads have always been about sex on some level

For a long time now, the advertising of men’s colognes has featured two key ingredients: men, plus that universally presumed (if not scientifically proven) wisdom that a nice-smelling fella’s going…

April 19, 2012, 12:02 AM EDT

New Fragrance Smells Like an Apple Product Being Opened Mmm, glue, plastic, rubber and paper

I never noticed that Apple products smell a certain way after you open them, but that didn't stop Air Aroma from turning it into a fragrance. The scent was designed…

April 18, 2012, 9:54 AM EDT

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