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4 Burning Questions About CBS’ New NFL Package Football will be a game-changer

In securing the rights to the National Football League’s new Thursday night franchise, CBS effectively pulled the rug out from under its broadcast competition. While it’s no secret that NBC…

February 6, 2014, 5:54 PM EST

Nielsen Overturns Earlier Call: Super Bowl XLVIII Is Most-Watched, Ever Blowout scares up a record 112.2 million viewers

In retrospect, it was over before it started, but Super Bowl XLVIII still managed to draw more viewers than any other broadcast in U.S. television history. According to Nielsen live-plus-same-day data,…

February 3, 2014, 4:36 PM EST

Ratings ‘Falter’ as Super Bowl Disappoints It’s all relative; blowout still delivers 96.9 million viewers

It may have been the least competitive Super Bowl in recent memory, but Fox’s coverage of last night’s Seahawks-Broncos blowout still appears to have delivered massive ratings. According to preliminary Nielsen…

February 3, 2014, 1:10 PM EST

Terry Bradshaw to Sit Out Super Bowl Fox analyst’s father passes away at 86

Fox studio analyst Terry Bradshaw will sit out the network’s coverage of Sunday’s Super Bowl, as he mourns the passing of his father, William Marvin Bradshaw. The elder Bradshaw passed away Thursday,…

February 2, 2014, 6:09 PM EST

Infographic: Will Super Bowl Advertisers Put Hashtags and Facebook URLs in Their Spots? Fewer than half did in 2013

Remember when including a Facebook URL, Twitter hashtag or branded website was all the rage with Super Bowl advertisers (and TV marketers in general)? Per StarStar's numbers, during last year's big…

January 29, 2014, 5:33 PM EST

Audi Revs Up Another Super Bowl Spot 60-second ad for the A3 sedan to air after halftime show

Audi is gearing up for its seventh straight Super Bowl appearance, signing on for 60 seconds of airtime in what may well be one of the most-watched segments in the…

December 13, 2013, 2:17 PM EST

Fox’s National NFL Games Are the Biggest Draw on TV Afternoon broadcasts up 24 percent versus prime-time showcase

Sunday Night Football may rule the prime-time roost, but it’s the late national games on CBS and Fox that boast TV’s biggest deliveries. According to Nielsen live-plus-same-day data (Sept. 5-Dec. 9),…

December 11, 2013, 3:58 PM EST

Fox Sells Out the Super Bowl In-game spots fetch $4 million per :30

Fox has sold the last of its available in-game Super Bowl spots, securing an average rate of $4 million per 30 seconds of airtime for the Feb. 2 broadcast. Media buyers…

December 4, 2013, 1:11 PM EST

NFL Flex Schedule a Godsend for NBC Sunday Night Football swaps will keep ratings sky-high

For NBC, the National Football League’s flex schedule rules can’t kick in soon enough. Last night’s Sunday Night Football matchup (Colts-Texans) delivered relatively modest fast national ratings, drawing 15.6 million viewers…

November 4, 2013, 2:10 PM EST

Red Sox Drive Solid World Series Ratings Fall Classic rebounds from last year’s low-water mark

In clinching their third World Series title in 10 years, the Boston Red Sox helped Fox post solid, if unspectacular, ratings. According to Nielsen live-plus-same-day data, Wednesday night’s clincher delivered a…

October 31, 2013, 6:47 PM EDT

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