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Topic: Fox Sports

Despite Empire, Fox Finishes Upfront Sales With CPM Declines

Volume was flat for the restructured Fox Networks Group

Even having the biggest new hit in decades—all hail, Empire!—couldn't keep Fox from taking a hit as it closed this year's upfront sales.  Fox's CPMs were flat to as much as…

Here's AOL's Playbook for Becoming a Sports Content Leader, but Is It a Winning Strategy?

In a crowded field, digital giant hopes to find and fill a niche

Yannis Pappas, comedian-turned-host of one of AOL's new sports video programs called 2 Point Lead, is sitting in a reception area-turned-makeshift-set in the middle of AOL's New York headquarters. He's…

Fox Sports Gets World Cup Fans Revved Up for Round 2

New campaign reignites the flame

Remember the frenzy over the U.S. Men's National Soccer Team during the 2014 FIFA World Cup? The crowds in the streets? The viewing parties in apartments and bars? The social…

Ad of the Day: Fox Sports 1 Is Sorry for Turning Football Fans Into Even Slobbier Spouses

Adding more games, straining more relationships

Angry college football widows give Fox Sports 1 the finger for adding more college football games this season. That’s the creative concept behind the new “Sorry for All the Football” campaign…

Ross Levinsohn Joins Scout Media as Executive Chairman

Yahoo veteran teams again with James Heckman

Scout Media, a men's sports and lifestyle digital publisher, has appointed Ross Levinsohn to executive chairman, the company's CEO James Heckman announced. Levinsohn served as CEO of Guggenheim Digital Media, which…

Fox Sports Digital Partners With Sporting News Media

Will share both content and traffic

Fox Sports Digital and Sporting News Media are teaming up in a bid to take a bigger slice of the online audience. The two companies said Monday that they would partner…

Horizon Media Can Now Buy Programmatic Ads Based on Engagement

Forget CPMs, thanks to True[X] deal

Horizon Media is working with True[X] to programmatically buy ads for its clients where engagement metrics—such as video views, social media likes/shares, clicks, submitted survey forms, etc.—are the "currency," in…

NBCUniversal Strikes Gold With Megawatt Olympics Deal

Inks $7.65 billion deal with IOC; wins rights through 2032

In a surprise development, the International Olympic Committee on Wednesday announced that NBCUniversal has secured the media rights to the Olympic Games through 2032. The agreement, which covers broadcast rights across…

4 Burning Questions About CBS’ New NFL Package

Football will be a game-changer

In securing the rights to the National Football League’s new Thursday night franchise, CBS effectively pulled the rug out from under its broadcast competition. While it’s no secret that NBC…

Nielsen Overturns Earlier Call: Super Bowl XLVIII Is Most-Watched, Ever

Blowout scares up a record 112.2 million viewers

In retrospect, it was over before it started, but Super Bowl XLVIII still managed to draw more viewers than any other broadcast in U.S. television history. According to Nielsen live-plus-same-day data,…

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