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Topic: Fox Sports

84 Lumber Explores Other Options After Fox Rejects Its 'Political' Super Bowl Ad

First version included 'the wall'

Pennsylvania-based 84 Lumber surprised quite a few observers this month when it announced plans to spend several million dollars on a 90-second ad set to air before halftime of Super…

Fox Sports CEO Says Super Bowl Ratings Have Become 'Bulletproof'

Dependent on the matchup, not the quality of the game

While NFL ratings were down across the board this season, the team putting together Super Bowl LI on Fox don't expect any spillover when the game is finally played on…

Got $5 Million to Spare? Fox Has a Few Super Bowl Slots Left With a Month to Go

Rates are slightly higher than last year's game

Super Bowl LI is one month from today, and it's not too late for marketers to get into the game. While Fox Sports has sold most of its Super Bowl inventory,…

The World Series and NFL Fuel a Fall Advertising Windfall for Fox Sports

Next up: the Super Bowl

Saying "be careful what you wish for, because you just might get it" is usually a warning, but it was more like a mantra for the Fox Sports ad sales…

The Cubs' Game 7 Win Is the Most-Watched World Series Game in 25 Years

40 million tuned in; Fox Sports took in more than $500,000 per ad

For one week, at least, baseball is once again bigger than football: 40 million people tuned in Wednesday night to watch the Chicago Cubs win its first World Series title…

Meet the 30 Most Powerful Women in Sports

From center court to C-suite, they're dominating the starting lineup

There was a time when sports was considered a man's world—but that's ancient history now. Whether it's breaking records, influencing thinking, making money or striving past what were once thought…

This Director of Stunning IMAX Films Is Betting Big on Virtual Reality

NextVR unveils the first production truck for live events

DJ Roller has filmed on all seven continents, gone into the deep with James Cameron and directed thrilling movies in IMAX and in 3D. But now the award-winning cinematographer and…

How a Recipe Site Is Helping Fox Sports Promote 'Daytona Day'

Meredith brand creates food-focused social community

At first blush, a male-skewing sport partnering with a female-skewing food outlet seems odd. But for Fox Sports, which is revving up for the start of the Nascar season with…

As eSports Grows Online, TV Networks Like TBS and ESPN Are Hoping to Cash In

And it's helping brands reach elusive male millennials

When TBS premieres its inaugural eSports competition on May 27, advertisers and programmers will be watching closely to see if the nascent world of organized multiplayer video gaming is ready…

Ad of the Day: Rob Lowe Brings His A-Game in These Funny Ads for Fox NFL Sunday

Actor is amusingly deadpan in Hungry Man spots

Rob Lowe is no longer playing lesser, cable-cursed versions of himself to for DirecTV. But he does star in a spate of fun new promos for Fox NFL Sunday, his…

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