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Topic: Fox Sports

Meet the 30 Most Powerful Women in Sports

From center court to C-suite, they're dominating the starting lineup

There was a time when sports was considered a man's world—but that's ancient history now. Whether it's breaking records, influencing thinking, making money or striving past what were once thought…

This Director of Stunning IMAX Films Is Betting Big on Virtual Reality

NextVR unveils the first production truck for live events

DJ Roller has filmed on all seven continents, gone into the deep with James Cameron and directed thrilling movies in IMAX and in 3D. But now the award-winning cinematographer and…

How a Recipe Site Is Helping Fox Sports Promote 'Daytona Day'

Meredith brand creates food-focused social community

At first blush, a male-skewing sport partnering with a female-skewing food outlet seems odd. But for Fox Sports, which is revving up for the start of the Nascar season with…

As eSports Grows Online, TV Networks Like TBS and ESPN Are Hoping to Cash In

And it's helping brands reach elusive male millennials

When TBS premieres its inaugural eSports competition on May 27, advertisers and programmers will be watching closely to see if the nascent world of organized multiplayer video gaming is ready…

Ad of the Day: Rob Lowe Brings His A-Game in These Funny Ads for Fox NFL Sunday

Actor is amusingly deadpan in Hungry Man spots

Rob Lowe is no longer playing lesser, cable-cursed versions of himself to for DirecTV. But he does star in a spate of fun new promos for Fox NFL Sunday, his…

Fox Sports Go's 'Khaki Cam' Will Follow Michigan's Irascible Football Coach

Jim Harbaugh is synonymous with pleated pants

Jim Harbaugh will be under the spotlight Thursday when he makes his debut as Michigan's head football coach ... and so will his famous khakis. When Harbaugh's Wolverines kick off their…

Fox Sports Will Guarantee Views in New Branded-Content Distribution Program

Across Facebook, YouTube and even TV

Today Fox Sports will announce a new initiative called Fox Sports Engage, a multiplatform branded-content distribution program that aims to give advertisers a wider audience. Fox Sports Engage will distribute branded…

Fox Netted 400% More in Ad Sales for Women's World Cup Than in 2011

This year's tourney brought in $40 million

Fox Sports' ad-sales team won't be showered with confetti today like the U.S. women's soccer team, which is getting a ticker-tape parade in New York following its championship. But the…

These Compelling Campaigns Are the Gold Standard for Sports Advertising

Clio honors Gatorade, Nike, NBA and Nascar

The Clio Awards launched Clio Sports last year to honor the best in sports advertising and marketing. Gatorade, Nike and the NBA, among many others, were honored with Clio gold…

Despite Empire, Fox Finishes Upfront Sales With CPM Declines

Volume was flat for the restructured Fox Networks Group

Even having the biggest new hit in decades—all hail, Empire!—couldn't keep Fox from taking a hit as it closed this year's upfront sales.  Fox's CPMs were flat to as much as…

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