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Topic: Foursquare

The Top 50 People Most Retweeted by Mid‐Size Marketers, Per Study Vala Afshar, Barack Obama, George Takei are killing it on Twitter

DNN and Leadtail collaborated to analyze the Twitter behaviors of mid-size marketers—those with 50 to 5,000 employees—during Q4 2013 to see what content they most often shared. For instance, the…

February 7, 2014, 6:17 PM EST

Microsoft Invests $15M in Foursquare Companies grow close with licensing deal, too

Microsoft’s new CEO comes with a fresh deal with Foursquare, boosting the young mobile app company and creating stronger ties between the companies. The two had been growing close, and there…

February 4, 2014, 2:48 PM EST

Foursquare Nabs $35 Million in Funding, Aims to Spike Monetization New investors come on board

Foursquare picked up $35 million in Series D funding and appears to have the fuel to rev up its monetization engines in 2014. It's going to be a crucial year for…

December 19, 2013, 12:27 PM EST

How P&G, Unilever and Campbell's Are Targeting Foursquare Check-In Ads The nascent promos zero in on mobile-minded consumers

Foursquare introduced post check-in ads during the summer, and brands have been giving the promos a healthy test run since. Adweek has collected a handful of examples of how the mobile…

December 16, 2013, 12:26 PM EST

Check-ins With A Commercial Twist Rewards given for retail visits

A new commercial check-in mobile ad product is now available to retailers. SessionM, a Boston-based digital ad firm, developed the offering for its hundreds of clients with apps, which are…

December 11, 2013, 1:12 PM EST

Verizon Extends NFL Play to Foursquare Ads Geo-social app lands FiOS as advertiser

Verizon's multifaceted $1 billion partnership with the National Football League is getting a geo-social layer. Starting this week, Verizon FiOS ads will appear after folks check-in via the mobile app in…

November 12, 2013, 10:01 AM EST

Tide’s Halloween Vines Are Now Everywhere And with the help of Digitas, brand keeps cranking them out

Advertising is under attack by Vine videos, which are wrapping around Twitter streams, TV sets—and now getting entangled with billboards, thanks to Tide. The Procter & Gamble brand is using…

October 27, 2013, 10:45 PM EDT

Foursquare Ads Are Now Available for All Businesses Marketers can use UGC as creative, too

Foursquare is rolling out its self-service ads for all companies after letting some 800 merchants test the platform in the last two months. The New York-based social-mobile firm has 1.5…

October 14, 2013, 9:01 AM EDT

Facebook's Free WiFi Play May Improve Its Local Ads Data, Business Pages Teams with Cisco to trade check-ins for wireless access

Facebook and Cisco are rolling out a free WiFi system for businesses. But here's the catch: to take advantage of this free Web surfing, consumers are required to check-in to…

October 2, 2013, 5:06 PM EDT

Yelp CEO Jeremy Stoppelman Does Not Fear Foursquare Focused on new products and new markets

Yelp CEO Jeremy Stoppelman is on a serious roll. While second-quarter revenue rose 69 percent year over year, the nine-year-old social review site is expanding in myriad ways. Yelp just…

August 19, 2013, 10:14 PM EDT

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