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Topic: Fortune

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Fortune, Money Spinoff From CNNMoney.com Both titles finally have stand-alone sites

Time Inc. has been undergoing some major restructuring in anticipation of its split from Time Warner, now just days away. But there are some changes within the brands, too. Take,…

June 1, 2014, 5:36 PM EDT

Miller Lite Exits Saatchi & Saatchi Heads to another roster shop after creative jump ball

The Miller Lite brand is on the move again. Two years after landing at Publicis Groupe's Saatchi & Saatchi in New York, the brand is leaving for another roster agency. Annual…

April 29, 2014, 3:41 PM EDT

Eric Danetz Named Publisher of Fortune Overseeing U.S. sales, marketing

Fortune is getting a publisher after all: Eric Danetz. The business title hasn’t had someone in that role since 2012. When Jed Hartman became group publisher of Time Inc.’s news…

March 7, 2014, 10:06 AM EST

Why Time Inc. Should Buy Forbes The business brand could lend scale, but would it be too late?

In some unwelcome (but not unanticipated) news, Time Inc. staffers were told Monday to be prepared for layoffs as the publishing giant tries to shift its model from a print-…

December 10, 2013, 12:00 AM EST

The Opportunities and Casualties of the Time Inc. Spinoff Synergies were never exactly great

With Time Inc. spinning off from Time Warner early next year, what will happen to the corporate entanglements between the two? The fact is, there hasn’t been that much synergy…

September 22, 2013, 10:21 PM EDT

Land Rover Unveils Huge TV And Digital Push Vehicle's print ads are interactive

Land Rover is launching a considerable integrated campaign this week for its 2014 Range Rover Sport that entails inspiration-minded TV spots, an interactive game called "Race the Sun" and iAds,…

September 4, 2013, 12:37 AM EDT

Fortune 500 Issue Boasts Record Ad Paging This year's list to be revealed on CBS This Morning

The economy may still be in recovery, but the indicators are good for Fortune magazine: this year's Fortune 500 has the most ad pages of any Fortune issue since 2004. With…

May 6, 2013, 8:00 AM EDT

Is It Good for Publishers When Advertisers Are Distributors? Someone else controls the environment

Advertisers want their ads to be more relevant. And (most) publishers have an audience monetization problem. So a new crop of ad formats offers to solve both problems by letting…

April 8, 2013, 10:12 PM EDT

Fortune Writes Articles Exclusively for Advertisers Capital One is first to sign up

Advertisers looking to escape the dreaded advertorial trap and give consumers content they’ll actually read has helped create the boom in native advertising or branded content. At the same time,…

March 6, 2013, 11:37 PM EST

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