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Topic: Forbes

Branded Content Moves the Needle, Per Forbes

Study finds tactic raises purchase intent, favorability

Branded content, or its hyped cousin, native advertising, is supposed to combat ad fatigue when consumers are bombarded with ads all day, everywhere. The problem is measuring effectiveness. With no…

Hot List: Adweek Editors Pick Digital Finalists

Check out those vying for the year's hottest website, app, game and more

And now, presenting the finalists in the digital category for this year's Adweek Hot List. Here, our editors have trimmed down their picks for this year's top websites, apps, games…

Forbes Estimates BrandVoice Will Generate 20 Percent of Total Ad Revenue This Year

Publisher adds analytics tools for marketers

Forbes has undoubtedly been one of the most ardent proponents of native advertising in publishing—and the company's BrandVoice offering represents a growing area of its business. The company announced that it…

Martini Media Gets $14 Million in New Round of Financing

Ad network looks to invest in data, programmatic buying

Martini Media is in the money. The digital advertising network focused on affluent Web users announced on Tuesday that it has raised $14 million in new funding. The investment will "accelerate"…

The New York Times Names New Ad Chief

Hires Meredith Levien from Forbes

Back in March, The New York Times Co. announced a new structure, recognizing a need to speed up its operations and boost its digital operations amid a slump for print…

Ad Viewability Debate Disrupts the Marketplace

No guarantees

Call them crazy, but advertisers want to make sure people can see their online ads. Yet the industry isn’t quite ready to meet that requirement. And that’s a big problem. Indeed,…

Washington Post Taps Forbes Alum as CRO

Kevin Gentzel was behind Forbes' AdVoice

The Washington Post has filled its long-vacant post of chief revenue officer, naming Forbes vet Kevin Gentzel to the position. Gentzel will oversee the Post’s print and digital ad teams,…

Forbes 100 Most Powerful Women Includes Tech, Media Titans

Sheryl Sandberg, Jill Abramson, Marissa Mayer make the cut again

Forbes’ most estrogen-heavy annual list, The World's 100 Most Powerful Women, is a who’s who of politicians, celebrities, and CEOs. While this year’s Top 5 was heavy on politics (German…

The New York Times Reinvents the Boring Banner Ad

Just don't call it 'native'

An obscure piece on The New York Times’ website about Picasso repurposing his canvases by painting over older, abandoned projects was fascinating, at least insofar as stories about master artists…

Sharethrough Scales Up Its Native Ads

Extends its version of Sponsored Stories to mobile sites

A fundamental challenge of native advertising is scalability. A Google search ad can’t run as a Forbes BrandVoice ad, nor can a Twitter Promoted Tweet be placed as a Tumblr…

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