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Topic: Forbes

Is WhatsApp's 'No Ads' Policy Already Starting to Loosen?

Report says brands could pay to reach users

WhatsApp is exploring a way to let brands message its 450 million-plus user base after all, according to a report today. The largest text messaging platform, which Facebook is buying…

Why Time Inc. Should Buy Forbes

The business brand could lend scale, but would it be too late?

In some unwelcome (but not unanticipated) news, Time Inc. staffers were told Monday to be prepared for layoffs as the publishing giant tries to shift its model from a print-…

TouchCast Moves to Desktop

Startup looking to reinvent how video works on the Web

Startup TouchCast’s ambitious play to completely rethink the Web has taken another step. The company launched back in June on the iPad aiming to spark a creative and design revolution for the…

Check Out All of the Winners in the Print Category From This Year's Hot List

Including the editor and publisher of the year

Joanna Coles, Cosmopolitan   Photo: Jeremy Goldberg: Shot on location @ NYLO New York City Joanna Coles’ influence has extended far beyond sex and relationship tips. She’s become a prominent fixture on the…

Branded Content Moves the Needle, Per Forbes

Study finds tactic raises purchase intent, favorability

Branded content, or its hyped cousin, native advertising, is supposed to combat ad fatigue when consumers are bombarded with ads all day, everywhere. The problem is measuring effectiveness. With no…

Hot List: Adweek Editors Pick Digital Finalists

Check out those vying for the year's hottest website, app, game and more

And now, presenting the finalists in the digital category for this year's Adweek Hot List. Here, our editors have trimmed down their picks for this year's top websites, apps, games…

Forbes Estimates BrandVoice Will Generate 20 Percent of Total Ad Revenue This Year

Publisher adds analytics tools for marketers

Forbes has undoubtedly been one of the most ardent proponents of native advertising in publishing—and the company's BrandVoice offering represents a growing area of its business. The company announced that it…

Martini Media Gets $14 Million in New Round of Financing

Ad network looks to invest in data, programmatic buying

Martini Media is in the money. The digital advertising network focused on affluent Web users announced on Tuesday that it has raised $14 million in new funding. The investment will "accelerate"…

The New York Times Names New Ad Chief

Hires Meredith Levien from Forbes

Back in March, The New York Times Co. announced a new structure, recognizing a need to speed up its operations and boost its digital operations amid a slump for print…

Ad Viewability Debate Disrupts the Marketplace

No guarantees

Call them crazy, but advertisers want to make sure people can see their online ads. Yet the industry isn’t quite ready to meet that requirement. And that’s a big problem. Indeed,…

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