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Topic: Forbes

How the Food & Wine Classic Became America’s Hottest Festival

Dining and drinking with celebrities at 8,000 feet

With 11 restaurants in three countries, a trio of cookbooks and multiple TV appearances, Marcus Samuelsson—the celebrity chef whose grandmother started him cooking at the age of 6—has lots of…

Young CEOs Open Up About Their Failures

In new branded videos from insurer Hiscox and Vox

In four years, Hiscox U.S.A.'s budget for branded content has jumped from nothing to 15 percent of its overall marketing spend, according to head marketer Russ Findlay. Along the way, Hiscox, a…

Toyota Test Drives Forbes' New Sponsored Content Platform

Pulse gives brands a 'high-touch' experience

In November 2010, Forbes.com launched BrandVoice at a time when the concept of native advertising wasn't well known. Five years later, the site is rolling out a new sponsored content…

Here Are Forbes' 50 Most Influential CMOs of 2014

Study says males are 22% more influential than female peers

Male chief marketing officers on Forbes' third annual Appinions CMO Influence Study, which was released today, are 22 percent more influential than their female peers. Although women make up 32 percent…

Forbes Media to Sell Majority Stake to Group of International Investors

The publisher's family 'will retain a significant ownership stake'

Forbes Media LLC announced today that it has agreed to sell a majority stake in the company to a group of international investors. The Forbes family "will retain a significant ownership…

Horizon Media Can Now Buy Programmatic Ads Based on Engagement

Forget CPMs, thanks to True[X] deal

Horizon Media is working with True[X] to programmatically buy ads for its clients where engagement metrics—such as video views, social media likes/shares, clicks, submitted survey forms, etc.—are the "currency," in…

PayPal's David Marcus Will Lead Mobile Messaging at Facebook

Social giant's messaging app claims 200 million monthly users

PayPal president David Marcus has left to steer mobile messaging at Facebook. Facebook claims that its standalone messaging app, called Messenger, is now used by more than 200 million people monthly.…

Publishers Ditch Swanky Offices for Savings and Subsidies

Is building a brand more important than branding a building?

It’s the end of an era for publishers—at least as far as their iconic New York headquarters are concerned. Time Inc. and Condé Nast, stalwarts of the midtown media scene,…

Forbes Unveils Branded Airport Newsstands

Shops to open in Detroit, Washington D.C.

Magazines may be struggling on the newsstand, but there’s at least one place where they’re still a hot commodity: airports. Now Forbes is taking advantage of the age-old relationship between…

Is WhatsApp's 'No Ads' Policy Already Starting to Loosen?

Report says brands could pay to reach users

WhatsApp is exploring a way to let brands message its 450 million-plus user base after all, according to a report today. The largest text messaging platform, which Facebook is buying…

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