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Topic: Forbes

Forbes Unveils Branded Airport Newsstands Shops to open in Detroit, Washington D.C.

Magazines may be struggling on the newsstand, but there’s at least one place where they’re still a hot commodity: airports. Now Forbes is taking advantage of the age-old relationship between…

March 31, 2014, 7:00 AM EDT

Is WhatsApp's 'No Ads' Policy Already Starting to Loosen? Report says brands could pay to reach users

WhatsApp is exploring a way to let brands message its 450 million-plus user base after all, according to a report today. The largest text messaging platform, which Facebook is buying…

March 4, 2014, 3:04 PM EST

Why Time Inc. Should Buy Forbes The business brand could lend scale, but would it be too late?

In some unwelcome (but not unanticipated) news, Time Inc. staffers were told Monday to be prepared for layoffs as the publishing giant tries to shift its model from a print-…

December 10, 2013, 12:00 AM EST

Branded Content Moves the Needle, Per Forbes Study finds tactic raises purchase intent, favorability

Branded content, or its hyped cousin, native advertising, is supposed to combat ad fatigue when consumers are bombarded with ads all day, everywhere. The problem is measuring effectiveness. With no…

October 21, 2013, 6:21 PM EDT

Hot List: Adweek Editors Pick Digital Finalists Check out those vying for the year's hottest website, app, game and more

And now, presenting the finalists in the digital category for this year's Adweek Hot List. Here, our editors have trimmed down their picks for this year's top websites, apps, games…

October 13, 2013, 11:05 PM EDT

Forbes Estimates BrandVoice Will Generate 20 Percent of Total Ad Revenue This Year Publisher adds analytics tools for marketers

Forbes has undoubtedly been one of the most ardent proponents of native advertising in publishing—and the company's BrandVoice offering represents a growing area of its business. The company announced that it…

October 10, 2013, 1:44 PM EDT

Martini Media Gets $14 Million in New Round of Financing Ad network looks to invest in data, programmatic buying

Martini Media is in the money. The digital advertising network focused on affluent Web users announced on Tuesday that it has raised $14 million in new funding. The investment will "accelerate"…

August 27, 2013, 7:24 PM EDT

The New York Times Names New Ad Chief Hires Meredith Levien from Forbes

Back in March, The New York Times Co. announced a new structure, recognizing a need to speed up its operations and boost its digital operations amid a slump for print…

July 15, 2013, 12:32 PM EDT

Ad Viewability Debate Disrupts the Marketplace No guarantees

Call them crazy, but advertisers want to make sure people can see their online ads. Yet the industry isn’t quite ready to meet that requirement. And that’s a big problem. Indeed,…

June 23, 2013, 10:57 PM EDT

Washington Post Taps Forbes Alum as CRO Kevin Gentzel was behind Forbes' AdVoice

The Washington Post has filled its long-vacant post of chief revenue officer, naming Forbes vet Kevin Gentzel to the position. Gentzel will oversee the Post’s print and digital ad teams,…

May 28, 2013, 4:30 PM EDT

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