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Topic: Forbes

Here Are Forbes' 50 Most Influential CMOs of 2014 Study says males are 22% more influential than female peers

Male chief marketing officers on Forbes' third annual Appinions CMO Influence Study, which was released today, are 22 percent more influential than their female peers. Although women make up 32 percent…

November 7, 2014, 8:00 AM EST

Forbes Media to Sell Majority Stake to Group of International Investors The publisher's family 'will retain a significant ownership stake'

Forbes Media LLC announced today that it has agreed to sell a majority stake in the company to a group of international investors. The Forbes family "will retain a significant ownership…

July 18, 2014, 12:00 PM EDT

Horizon Media Can Now Buy Programmatic Ads Based on Engagement Forget CPMs, thanks to True[X] deal

Horizon Media is working with True[X] to programmatically buy ads for its clients where engagement metrics—such as video views, social media likes/shares, clicks, submitted survey forms, etc.—are the "currency," in…

June 12, 2014, 2:25 PM EDT

PayPal's David Marcus Will Lead Mobile Messaging at Facebook Social giant's messaging app claims 200 million monthly users

PayPal president David Marcus has left to steer mobile messaging at Facebook. Facebook claims that its standalone messaging app, called Messenger, is now used by more than 200 million people monthly.…

June 9, 2014, 6:28 PM EDT

Publishers Ditch Swanky Offices for Savings and Subsidies Is building a brand more important than branding a building?

It’s the end of an era for publishers—at least as far as their iconic New York headquarters are concerned. Time Inc. and Condé Nast, stalwarts of the midtown media scene,…

June 1, 2014, 8:38 PM EDT

Forbes Unveils Branded Airport Newsstands Shops to open in Detroit, Washington D.C.

Magazines may be struggling on the newsstand, but there’s at least one place where they’re still a hot commodity: airports. Now Forbes is taking advantage of the age-old relationship between…

March 31, 2014, 7:00 AM EDT

Is WhatsApp's 'No Ads' Policy Already Starting to Loosen? Report says brands could pay to reach users

WhatsApp is exploring a way to let brands message its 450 million-plus user base after all, according to a report today. The largest text messaging platform, which Facebook is buying…

March 4, 2014, 3:04 PM EST

Why Time Inc. Should Buy Forbes The business brand could lend scale, but would it be too late?

In some unwelcome (but not unanticipated) news, Time Inc. staffers were told Monday to be prepared for layoffs as the publishing giant tries to shift its model from a print-…

December 10, 2013, 12:00 AM EST

Branded Content Moves the Needle, Per Forbes Study finds tactic raises purchase intent, favorability

Branded content, or its hyped cousin, native advertising, is supposed to combat ad fatigue when consumers are bombarded with ads all day, everywhere. The problem is measuring effectiveness. With no…

October 21, 2013, 6:21 PM EDT

Hot List: Adweek Editors Pick Digital Finalists Check out those vying for the year's hottest website, app, game and more

And now, presenting the finalists in the digital category for this year's Adweek Hot List. Here, our editors have trimmed down their picks for this year's top websites, apps, games…

October 13, 2013, 11:05 PM EDT

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