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Topic: football

Inside the Effort to Brand Tom Brady Funny memes, childhood photos and his own personal logo

You may have noticed this past NFL season that Gisele Bündchen has been busy sharing her family's New England Patriots pride on Instagram, or that husband Tom Brady has been…

February 5, 2015, 12:47 PM EST

NBC Has Officially Sold All of Its $4.5 Million Super Bowl Spots And just in time

It's official, and not a moment too soon: NBC has sold every single spot in the Super Bowl, although some pre-game spots are still up for grabs, according to Seth…

January 28, 2015, 5:40 PM EST

How Riddell Saved Players' Skulls But Still Got Left With Plenty of Headaches The hard-hitting story of a pioneering helmet brand

In January 2010, President Obama paid a visit to the Riddell athletic goods factory in Elyria, Ohio. On the shop floor, the workers presented the chief exec with a gift—a…

January 25, 2015, 10:00 PM EST

Victoria's Secret Teases Super Bowl Campaign With Supermodel Football Game Lingerie brand recruits Lily Aldridge, Adriana Lima and Karlie Kloss

Victoria's Secret will make its third appearance at the Super Bowl this year with a clan of supermodel Angels. The 30-second spot is part of a Valentine's Day-themed campaign that will…

January 21, 2015, 3:59 PM EST

Nickelodeon Says It's Growing Audience by Adding Sports to the Mix Programming block also opened a door for a new set of advertisers

It's been four months since kid-focused cable network Nickelodeon took the leap of dedicating a 2-hour prime-time block to sports programming. So how is it working out? Pretty well, say the…

January 14, 2015, 5:27 PM EST

A $1.5 Million Loss? Furniture Chain Says Football Promotion Was Actually a Big Win Ohio store drew national attention with refund pledge if Buckeyes won

When Ohio State won college football's championship game Monday night, it was obviously good news for fans back home. But it was especially good news for those who took part…

January 13, 2015, 7:21 PM EST

ESPN Is Airing the College Football Championship in 12 Different Ways 'Megacast' makes the most of multi-screen options

If you're tuning in to the College Football Championship game between University of Oregon and Ohio State tonight, ESPN wants to give you some options. For the second year, the…

January 12, 2015, 7:36 PM EST

Super Bowl Ad Tracker: Everything You Need to Know About 2015's Big Game An up-to-date roster of the brands, spots and celebs to watch for

Welcome to Adweek's 2015 Super Bowl Ad Tracker, a frequently updated roster of the brands and agencies taking part in the year's biggest advertising event. Leading up to the Big Game…

December 30, 2014, 12:11 PM EST

10 Must-See Digital Marketing Stats From the Week: Nov. 17-21 How Times Square's largest billboard performed, plus Coke's video data

Here are this week's 10 most enticing data points from the digital marketing space, including stats from newsmakers Uber and Flurry. Check them out below. 1. Times Square's humongous new digital…

November 21, 2014, 3:09 PM EST

Football Fans Are Going Even Bigger Toward Mobile Than You Probably Think Sports sites see 100% traffic lift among on-the-go consumers

We knew going into this season that fantasy football diehards were probably going to be glued to their smartphones and tablets like never before. But now that the actual numbers are…

November 17, 2014, 2:28 PM EST

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