The Food Issue | Adweek The Food Issue | Adweek

Topic: The Food Issue

Mario Batali Teams With OgilvyEntertainment to Create New Shows TV, online content from new company will target millennials

OgilvyEntertainment, the entertainment marketing arm of Ogilvy & Mather, and celebrity chef Mario Batali have formed ccMF Productions, a new company that will create food and lifestyle programming aimed at…

June 15, 2014, 7:39 PM EDT

Top Chefs and Caterers Use Pot as a Secret Ingredient Going beyond the brownie

Put down that pot brownie. In a bid to join the mainstreaming of marijuana, chefs and caterers are pairing cannabis with cuisine—not just to keep up with the times, but…

June 15, 2014, 7:38 PM EDT

Information Diet: Alton Brown Food Network star has no qualms about binging on books, magazines

Specs Age 50 Accomplishments Creator and host of Peabody Award-winning Good Eats on Food Network; host of Iron Chef America; mentor on The Next Food Network Star; recipient of 2011 James Beard…

August 10, 2012, 7:46 AM EDT

Perspective: Spread 'Em Butter is once again welcome on the American dinner table

If you’re one of the millions who grab a hot slice of toast and drop it on a plate each morning, be aware: What you are about to do next…

August 9, 2012, 9:42 AM EDT

Portrait: The Culinary Agency With empires being built around eating, food gets its own ad shop

Specs Who Alex Kakoyiannis, founder What Food lifestyle agency Where Terroni restaurant, Los Angeles Is the gastronomic craze hot enough to warrant a shop focused on foodies? Alex Kakoyiannis thinks so. Part consulting firm,…

August 9, 2012, 7:56 AM EDT

Glam's Foodie Still Tinkering With Recipe Amidst changes Foodie struggles to keep users attention

After Glam Media launched the culinary social community Foodie in February—around the same time Pinterest blew up—Glam’s chief digital marketing officer Erin Matts noticed something. Foodie’s most popular content—recipes—was attracting a…

August 8, 2012, 6:06 AM EDT

Data Points: How We Eat A by-the-numbers look at consumers' complex relationship with food

The rise of TV cooking shows and culinary/nutrition content in magazines insures that Americans are constantly bombarded with pictures, ads and articles about food. Yet for all the focus on…

August 8, 2012, 6:03 AM EDT

The Spot: Saving Breakfast Leo Burnett sends a superhero on a mission for Kellogg's Crunchy Nut cereal

IDEA: Bored by breakfast? The Crunchy Nut is here to save you. Dreamed up by Leo Burnett for Kellogg's Crunchy Nut cereal, the zealous masked faux superhero—outfitted in skin-tight yellow…

August 7, 2012, 9:29 AM EDT

Michael Who? Power-lunch restaurants that are the new hot spots

Across town from Michael’s, New York’s power-lunch hot spot of lore, Docks Oyster Bar has supplanted Patroon as the destination for McCann Erickson execs, while 3,000 miles away, ad types…

August 7, 2012, 12:01 AM EDT

Outdoor Life When the temperature spikes, so do Google searches for grilling and margarita recipes

Summertime—when the mercury spikes, and with it, Google searches for grilling and pitcher-drink recipes. Outdoor cooking searches double from April to May, and stay elevated through the end of August.…

August 7, 2012, 12:00 AM EDT