Topic: Food & Beverage
Nestlé is finding new agency partners for the brands that are leaving McCann Erickson in Los Angeles. The Swiss global marketer is assigning U.S. marketing duties for Coffee-Mate to roster…
McCann Erickson has lost more of its business from longtime client Nestlé: The marketer has pulled U.S. advertising for its Coffee-Mate and Nesquik brands out of the agency’s L.A. office. Nestlé…
Italian coffee brand Lavazza has named its first North American agency lead, Protagonist, which is working on the business with public relations firm Susan Magrino Agency and in-store specialist Upshot. The…
Cumberland Packing, the maker of brands like Sweet ‘N Low and In The Raw sugar and stevia, has picked Ammirati as its new agency of record. The Brooklyn, N.Y.-based company…
BBDO, which gained a place on Pinnacle Foods’ agency roster less than two years ago, has been given additional creative assignments for the company's Birds Eye brand. The business was previously…
They could probably use some "good-mood food" over at BBDO today. Arby’s, a client at the Omnicom agency since the end of 2010, awarded its nearly $100 million account to…
Captain D’s Seafood Kitchen has a new agency: TM Advertising. The Dallas-based agency replaces Zimmerman, which resigned the business in August. Media spending is estimated at $7 million-$10 million, according to…
On Facebook you can do it all: share, game, shop, listen, chat, stalk, and poke. Until now, however, you couldn't eat. Maybe that's because restaurateurs tend to get overwhelmed when it…
There's no longer any place in the neighborhood for McCann Erickson: Applebee’s has put its U.S. creative account up for review. The Lenexa, Kansas company, which says it is the world’s…
Starcom has been selected to assist Anheuser-Busch’s internal media planning and research capabilities, working on research and planning duties for all of the company’s beer brands across national, local and…
