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Topic: Flowers

Many Florists Barely Break Even on Valentine’s Day Order gatherers are a thorn in their side

As you read this, Americans are in the process of dropping $1.9 billion on Valentine’s Day flowers—much of it going to buy the 224 million roses grown just for the…

February 10, 2014, 10:09 PM EST

Wear the True Scent of Downtown Tru Blooms Chicago might just smell better than Bieber

C’mon, admit it: Haven’t you always wanted to find a perfume that’ll make you smell just like downtown Chicago? Well, that day has arrived. (And cool out: The scent is…

April 4, 2013, 2:07 PM EDT

This Year, Give Mom a Dogfight Forget the flowers—innovative brands are putting an experiential spin on Mother's Day

Mother’s Day (better get moving, people, it’s 13 days away) will see Americans spend just shy of $19 billion this year, according to the National Retail Federation. Chances are, nobody…

April 30, 2012, 12:02 AM EDT

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