Topic: Flowers

Many Florists Barely Break Even on Valentine’s Day

Order gatherers are a thorn in their side

As you read this, Americans are in the process of dropping $1.9 billion on Valentine’s Day flowers—much of it going to buy the 224 million roses grown just for the…

Wear the True Scent of Downtown

Tru Blooms Chicago might just smell better than Bieber

C’mon, admit it: Haven’t you always wanted to find a perfume that’ll make you smell just like downtown Chicago? Well, that day has arrived. (And cool out: The scent is…

This Year, Give Mom a Dogfight

Forget the flowers—innovative brands are putting an experiential spin on Mother's Day

Mother’s Day (better get moving, people, it’s 13 days away) will see Americans spend just shy of $19 billion this year, according to the National Retail Federation. Chances are, nobody…

Teleflora's talking flowers turn into slackers

Teleflora's "Talking Flowers" campaign, which debuted with that somewhat harsh office spot on the Super Bowl, continues with this Mother's Day commercial above, done by the florist's in-house agency, Firestation…