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Topic: Flo

Progressive's Flo Makes a Facebook 'Look Back' Video, and It's Filled With Unicorns Seems she's a bit obsessed

Progressive spokeswoman Flo sat out the Super Bowl—"We're not trying to make the noise even noisier," the company's CMO, Jeff Charney, said late last week—but she's all over the whole…

February 6, 2014, 1:47 PM EST

Progessive's Flo Meets First Celebrity Michael Buffer helps sell bundled insurance

Flo broke Michael Buffer's spleen. At least, that's the punch line in Progressive Insurance's newest—and 89th—TV commercial featuring its characteristically peppy spokeswoman, Flo. Launched Monday, the ad is also the first…

April 3, 2013, 12:18 PM EDT

Best Female Brand Mascots These women rule

They’ve been with us for over a century now, greeting shoppers in store aisles, striking a pose on packaging, and popping up in TV spots and on the Web. If…

February 26, 2013, 6:08 AM EST

Flo Survives Progressive Scandal, Fronts New Charity Initiative Character's red-carpet dress auctioned on eBay

Remember six weeks ago, when people were calling for Flo's pale, peppy head on a platter after Progressive supposedly defended a customer's killer in court? Well, we knew Flo was…

September 25, 2012, 2:32 PM EDT

Flo Suddenly a Problem for Progressive in Its Social-Media Crisis Charming ad character now insipid

Progressive Insurance is surely longing for the days when the Internet's most pressing question about its spokeswoman Flo was whether she is hot or not.      Matt Fisher's devastating Tumblr post…

August 14, 2012, 3:01 PM EDT

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