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Topic: Fitzgerald + Co.

Golfsmith International Shifts Creative Account Doner succeeds GCF on the business

Retailer Golfsmith International has shifted its creative business to Doner after a review. Annual media spending on the assignment, which encompasses the Golfsmith brand in the U.S. and Golf Town in…

November 27, 2013, 12:49 PM EST

Adorable Coca-Cola Ad About Young Love Is Sort of Perfect Unlike Coke itself, just the right amount of sweetness

This adorable little spot from Fitzgerald + Co. encapsulates everything that's fun and young about the Coca-Cola brand. It shows two kids falling in love, Cokes in hand, at a…

April 26, 2013, 12:02 PM EDT

What Advertising Do You Admire and Why? Creative chiefs at 4A's confab cite an app, packaging, TV ads

A simple question elicited varied responses today during a panel presentation at the 4A's Transformation conference: What work do you admire and why? For Co: Collective's Tiffany Rolfe, it's app that…

March 11, 2013, 8:41 PM EDT

Follow This Pizza Chain on Twitter, and It Will Follow You Back … in Real Life Mellow Mushroom gets stalker-y

If you're being tailed by a bulbous, yellow stalker, it can mean one of two things: Either Donald Trump is off his meds, or you followed Mellow Mushroom on Twitter.…

October 25, 2012, 10:51 AM EDT

New Hooters Ad as Obnoxious and Puerile as You'd Expect Jody Hill can't find magic with puppets

Eastbound & Down is a funny show. So, you'd think its co-creator, Jody Hill, might have done a better job directing this new Hooters commercial from ad agency Fitzgerald+CO. Instead,…

August 10, 2012, 11:08 AM EDT

Mini USA Completes Its Ad Review Incumbent retains business after pitch

The skeptics were right. Months after several agencies declined an opportunity to pitch Mini Cooper's U.S. advertising account—thinking that incumbent Butler, Shine, Stern & Partners was a lock to retain the…

May 29, 2012, 6:55 PM EDT

4 Shops Advance in Mini Cooper Review Incumbent seen as one to beat

Mini Cooper has a final four. The finalists in the brand’s U.S. review—which sources identified as Bartle Bogle Hegarty, The Via Agency, Fitzgerald + Co. and incumbent Butler, Shine, Stern &…

March 9, 2012, 3:08 PM EST

Irish People in Atlanta Have Singing Mouths for Eyes Fitzgerald creepily advertises city's St. Patrick's Day Parade

It's the little details that make this "Irish Eyes" spot (by Fitzgerald + Co.) for Atlanta's 2012 St. Patrick's Day Parade so effective. Not only is ginger Elvis here singing…

March 9, 2012, 1:28 PM EST

Mini Cooper Selects Semifinalists Agency visits to begin in two weeks

Mini Cooper's creative and media review is down to six agencies. The carmaker's marketing executives will now visit the shops before selecting three finalists. Incumbent Butler, Shine, Stern & Partners is…

February 10, 2012, 6:01 PM EST

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