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Topic: first mover

Hulu’s Jenny Wall Is a Pioneer of the Web Series Form

But she doesn’t discount the impact of outdoor and TV advertising

Specs Who Jenny Wall New gig Svp, head of marketing at Hulu Old gig Vp, marketing at Netflix Age 44 Photo: Karl J Kaul/Wonderful Machine So how did you find Hulu? I think I found Hulu in…

Bloomberg’s Paul Marcum Is Trying to Make Business Videos Go Viral

He's up for anything

Photo: Alfred Maskeroni Specs New gig Global head of digital video, Bloomberg Old gig Director, global digital marketing and programming, GE Age 45 Twitter @jpmarcum You started at Bloomberg in January as the global head of…

Horizon’s Marianne Gambelli Discusses Television, Programmatic and Life After NBC

‘It’s not just the TV Upfront anymore’

   Specs Who Marianne Gambelli New gig Evp, chief investment officer at Horizon Media Old gig President of advertising sales at NBC Age 54 How do you like being on the other side of the negotiating table? It’s…

New Editor Reveals Epicurious' 2014 Growth Strategy

Print is the new frontier for an online institution

Specs Who Nilou Motamed New gig Editor in chief, Epicurious Old gig Features director and senior correspondent, Travel + Leisure Age 43 Twitter @niloumotamed How did you get started as a food writer? I actually never covered…

Breaking the Rules at Deutsch

Creative chief Kerry Keenan wants to act small, win big

Specs Who Kerry Keenan New gig Chief creative officer, Deutsch, New York Old gig Global executive creative director, YR Entertainment Twitter @kerry_keenan Age 45 After studying religion in college, how did you end up in advertising? I…

Kerry Fitzmaurice on Re-Branding kbs+ (and How She's Like TV's Felicity)

CMO has a pop culture epiphany

Specs Who Kerry Fitzmaurice New gig CMO, kbs+ Old gig Director of new business and communications, Mother Age 44 Your stint at Mother was pretty quick? I was there 14 months. Why move so quickly? I had such…

Jake Tapper Leaps From the D.C. Beat to the Anchor's Chair

Taking charge, his goal is to build TV's ‘front page’

Specs Who Jake Tapper New gig Anchor, chief Washington, D.C., correspondent, CNN Old gig Senior national political correspondent, ABC News Twitter @jaketapper Age 45 I know being a beat reporter is a lot of fun—do you…

New Yahoo Tech Editor David Pogue Is Enjoying His Freedom

Talks click bait and Web commenting

Photo: Alfred Maskeroni Specs Who David Pogue New gig Yahoo Tech editor, writer Old gig The New York Times tech columnist Age 51 You left The New York Times to join a Yahoo in progress. What…

Maker Studios’ New Chief Content Officer Discusses Tackling 23 Digital Video Verticals

Erin McPherson’s past career prepares her for the challenge

   Specs Who Erin McPherson New gig Chief content officer, Maker Studios Old gig Vp, head of video, Yahoo Age 45 So what does the chief content officer at Maker do? I oversee our studios, so the…

Marjorie Kaplan Is Juggling 2 Discovery Networks Through the Upfront and Beyond

Her plans for TLC and Animal Planet

Specs Who Marjorie Kaplan New gig Group president, TLC and Animal Planet Old gig Group president, Animal Planet, Science Channel and Velocity Age 52 So TLC is a huge business. What’s it like handling that…

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