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SNL’s Cecily Strong Learned She Got the Job From Reading the N.Y. Times New Weekend Update co-anchor discusses preparing for her first segment

Specs Who Cecily Strong Age 29 New gig SNL repertory player and Weekend Update co-anchor Old gig Featured player on Saturday Night Live What was the process like for getting the Weekend Update spot? We try…

November 24, 2013, 9:54 PM EST

Too Many Brands Are Still Employing a Check-the-Box Strategy Facebook vp David Lawenda brings his Hispanic marketing know-how to the social network

Specs Who David Lawenda Age 46 New gig Facebook’s vp of global marketing solutions, U.S. Old gig Univision’s president of ad sales and marketing Your last career stop was at Univision. A few weeks…

November 17, 2013, 9:48 PM EST

Time’s Managing Editor Nancy Gibbs Isn’t Afraid of Native Ads Also, some big opportunities after the split from Time Warner

Specs Who Nancy Gibbs Age 53 New gig Managing editor, Time magazine Old gig Deputy managing editor, Time magazine Time is the last of the old newsmagazines. Where does a newsweekly fit these days? The print…

November 10, 2013, 8:27 PM EST

How to Get Americans to Think of Yogurt Beyond Breakfast A chat with Chobani’s chief marketing and brand officer

Specs Who Peter McGuinness Age 43 New gig Chief marketing and brand officer, Chobani Old gig President, chief executive officer, DDB, Chicago You spent 22 years working for agencies. Why did you move to the…

November 3, 2013, 9:55 PM EST

This Casino Vet Is Using Customer-Focused Data to Power a New Analytics Practice David Norton is helping agencies be more informed

Specs Who David Norton New gig Evp, integrated customer engagements and analytics, MDC Old gig Chief marketing officer, Caesars Entertainment Age 45 So are you essentially setting up a data consultancy at MDC? My role is…

October 27, 2013, 10:44 PM EDT

Deutsch LA's Pete Favat Discusses Making Ads and What Keeps Him Up at Night Also, the career he’d have if not advertising

Specs Who Pete Favat Age 52 New gig Chief creative officer, Deutsch LA Old gig CCO, Arnold How has your perception of your new employer changed in the past few years? The thing I always loved about…

October 20, 2013, 10:39 PM EDT

Annalect’s CMO Explains Why New York Beats Silicon Valley A chat with Erin Matts

Specs Who Erin Matts New gig CMO, Annalect, Omnicom Media Group’s new data marketing tech team Old gig Svp, chief digital marketing officer, Glam Media Age 36 What is Annalect anyway? You can’t open an…

October 14, 2013, 10:04 PM EDT

Marketing a $400 Cooler Corey Maynard discusses growing the Yeti brand

Specs Who Corey Maynard New gig Vp, marketing, Yeti Coolers Old gig Vp, marketing, Gerber Legendary Blades Age 37 Your coolers have hard-core fans in the outdoor community. How do you take that base more mainstream? The solution is…

October 6, 2013, 10:38 PM EDT

AOL Networks CEO Talks Mobile and How He Landed His New Gig Q&A with Bob Lord

Specs Who Bob Lord Age 50 New gig CEO of AOL Networks Old gig CEO of Razorfish What drew you from the agency side to a media company? I actually have an engineering and a technical…

September 22, 2013, 10:19 PM EDT

A Communications Strategist Discusses the Overlap of Politics and Branding Kevin Hauswirth’s lessons learned in social media

Specs Who Kevin Hauswirth Age 29 New gig Senior strategist, Purple Strategies Old gig Chicago’s first director of social media What’s it been like to move to the private sector after working with Mayor…

September 15, 2013, 8:19 PM EDT

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