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Topic: Fiat

Which Brands Boomed and Which Ones Busted in Social Media This Year?

Fiat scores while American Airlines nosedives

Between constant tweaks to Facebook's algorithm, changes to Twitter and the rise of Instagram, social media has certainly kept marketers on their toes this year. A new look into data compiled…

How HP Turned 6-Second Vines Into a 30-Second TV Ad

Brands are repurposing social media, memes into multi-platform campaigns

Brands are constantly seeking creative methods to make their pricey campaigns pay off in more ways than one. But computer giant HP hit the jackpot by turning its Vine campaign…

Ad Spending Growth Declined in the Second Quarter

P&G is among the marketers spending significantly less, Kantar Media reports

Ad spending growth in the U.S. slowed significantly in the second quarter, according to a report from Kantar Media. According to the report, ad spending for the quarter increased by just…

Anheuser-Busch Is the Super Bowl’s Top Sponsor

Beer giant has spent $149 million in the big game since 2009

The King of Beers also rules the Super Bowl. According to Nielsen, Anheuser-Busch was the top spender in the last five Super Bowls, ponying up $149 million between 2009-2013. That the…

Study: Auto Shoppers 71% More Influenced by Digital Ads

Mobile and video make big impact, says IAB

Of the millions of American consumers planning to soon buy an automobile, 21 percent say that digital advertising will affect their purchase decision, says a joint report from the Interactive…

Italian Imports Always Sell—Unless They're Cars

Fiat hasn’t always found a smooth road in America

In most of the branded world (fashion and food especially) being an Italian import is a good thing. Not always so for cars. Case in point: Fiat, a nameplate that…

Yahoo Debuts High-Def Ads for Rich Media Content

Sony and Fiat are launch brands

Yahoo has debuted a high-definition enhanced ad unit called Image Ads, which will appear within photo slideshows and other "image-rich" online placements, according to the Sunnyvale, Calif.-based firm. The HD promos will…

How Olivier François Is Fixing Fiat for Its Return to America

Injecting just enough sex and sizzle into the Italian auto brand

In 2011, as Fiat struggled to reestablish itself in America after a near three-decade absence from the market, the Italian auto brand didn’t have to call some guy named “Tony”…

This Digital and Traditional Agency Hybrid Showed Its Might at Cannes This Year

Pereira & O’Dell adds Airbnb to impressive roster

Specs Who (l.-r.) Nancy Daum, COO; P.J. Pereira, CCO, co-founder; Jaime Robinson, vp, executive creative director; Andrew O’Dell, CEO, co-founder What Advertising and communications agency Where San Francisco offices Its founders’ roots are in…

All Cars Are Women and All Women Are Cars [Video]

Comedian Lauren Reeves gets under the hood of car advertising, and finds a woman's body

In her second Mad Woman video column for Adweek, comedian Lauren Reeves takes a close look at the most powerful engine driving car advertising.  

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