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Topic: Fiat

Yahoo Debuts High-Def Ads for Rich Media Content Sony and Fiat are launch brands

Yahoo has debuted a high-definition enhanced ad unit called Image Ads, which will appear within photo slideshows and other "image-rich" online placements, according to the Sunnyvale, Calif.-based firm. The HD promos will…

November 20, 2013, 12:53 PM EST

How Olivier François Is Fixing Fiat for Its Return to America Injecting just enough sex and sizzle into the Italian auto brand

In 2011, as Fiat struggled to reestablish itself in America after a near three-decade absence from the market, the Italian auto brand didn’t have to call some guy named “Tony”…

November 17, 2013, 9:51 PM EST

This Digital and Traditional Agency Hybrid Showed Its Might at Cannes This Year Pereira & O’Dell adds Airbnb to impressive roster

Specs Who (l.-r.) Nancy Daum, COO; P.J. Pereira, CCO, co-founder; Jaime Robinson, vp, executive creative director; Andrew O’Dell, CEO, co-founder What Advertising and communications agency Where San Francisco offices Its founders’ roots are in…

October 3, 2013, 7:33 AM EDT

All Cars Are Women and All Women Are Cars [Video] Comedian Lauren Reeves gets under the hood of car advertising, and finds a woman's body

In her second Mad Woman video column for Adweek, comedian Lauren Reeves takes a close look at the most powerful engine driving car advertising.  

September 18, 2013, 4:09 PM EDT

Condé Nast Teams With Fiat on GQ-Branded Car Carmaker to sponsor mag's style competition

Condé Nast titles already boast a bevy of brand extensions—from Teen Vogue bedding to New Yorker beach towels to a Vogue café in Dubai. Now, fans of GQ who really…

August 16, 2013, 1:01 PM EDT

Ad Network Jun Group Promises Money-Back Guarantee Seeks to calm advertisers wary of ghost sites, bot traffic, bogus video impressions

Given the state of things in online advertising, where certain publishers and ad networks have done their part to erode some trust among advertisers, one ad seller is sticking its…

April 26, 2013, 12:00 AM EDT

Top 10 Commercials of the Week: Dec. 28 - Jan. 4 Nike disses the NHL, Fiat raps about motherhood and Pixar goes back to college

This week, cigarettes get tumorous and even more disgusting in a new PSA, Cookie Monster quickly breaks his New Year's resolution and Apple's timing is off in its promotion of…

January 4, 2013, 10:07 AM EST

YouTube's 20 Most Watched Ads of 2012 Nike, Pepsi and VW lead the way; Old Spice places most spots overall

Nike, Pepsi and Volkswagen, three global marketers that are old pros at creating blockbuster video content, produced the three most-watched commercials on YouTube this year, according to the video site's…

December 13, 2012, 6:36 AM EST

Ad of the Day: Fiat Italian carmaker goes for a swim in charming 'Immigrants' spot

Remember that Fiat ad with Jennifer Lopez? The one where Jenny From the Block drove through her old Bronx neighborhood in a Fiat 500 Cabrio? Except she never actually set…

July 19, 2012, 3:20 PM EDT

Making the Wrong Impression How sites with dubious content are attracting ads from blue-chip brands

What do Jaguar, Fiat, Jeep, Sheraton and Hewlett-Packard have in common? What about Westin Hotels, Citibank and JetBlue? Not only are they blue-chip, discerning brands, they're also heavy advertisers on…

May 28, 2012, 5:37 AM EDT

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