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Topic: Fiat

Anheuser-Busch Is the Super Bowl’s Top Sponsor

Beer giant has spent $149 million in the big game since 2009

The King of Beers also rules the Super Bowl. According to Nielsen, Anheuser-Busch was the top spender in the last five Super Bowls, ponying up $149 million between 2009-2013. That the…

Study: Auto Shoppers 71% More Influenced by Digital Ads

Mobile and video make big impact, says IAB

Of the millions of American consumers planning to soon buy an automobile, 21 percent say that digital advertising will affect their purchase decision, says a joint report from the Interactive…

Italian Imports Always Sell—Unless They're Cars

Fiat hasn’t always found a smooth road in America

In most of the branded world (fashion and food especially) being an Italian import is a good thing. Not always so for cars. Case in point: Fiat, a nameplate that…

Yahoo Debuts High-Def Ads for Rich Media Content

Sony and Fiat are launch brands

Yahoo has debuted a high-definition enhanced ad unit called Image Ads, which will appear within photo slideshows and other "image-rich" online placements, according to the Sunnyvale, Calif.-based firm. The HD promos will…

How Olivier François Is Fixing Fiat for Its Return to America

Injecting just enough sex and sizzle into the Italian auto brand

In 2011, as Fiat struggled to reestablish itself in America after a near three-decade absence from the market, the Italian auto brand didn’t have to call some guy named “Tony”…

This Digital and Traditional Agency Hybrid Showed Its Might at Cannes This Year

Pereira & O’Dell adds Airbnb to impressive roster

Specs Who (l.-r.) Nancy Daum, COO; P.J. Pereira, CCO, co-founder; Jaime Robinson, vp, executive creative director; Andrew O’Dell, CEO, co-founder What Advertising and communications agency Where San Francisco offices Its founders’ roots are in…

All Cars Are Women and All Women Are Cars [Video]

Comedian Lauren Reeves gets under the hood of car advertising, and finds a woman's body

In her second Mad Woman video column for Adweek, comedian Lauren Reeves takes a close look at the most powerful engine driving car advertising.  

Condé Nast Teams With Fiat on GQ-Branded Car

Carmaker to sponsor mag's style competition

Condé Nast titles already boast a bevy of brand extensions—from Teen Vogue bedding to New Yorker beach towels to a Vogue café in Dubai. Now, fans of GQ who really…

Ad Network Jun Group Promises Money-Back Guarantee

Seeks to calm advertisers wary of ghost sites, bot traffic, bogus video impressions

Given the state of things in online advertising, where certain publishers and ad networks have done their part to erode some trust among advertisers, one ad seller is sticking its…

Top 10 Commercials of the Week: Dec. 28 - Jan. 4

Nike disses the NHL, Fiat raps about motherhood and Pixar goes back to college

This week, cigarettes get tumorous and even more disgusting in a new PSA, Cookie Monster quickly breaks his New Year's resolution and Apple's timing is off in its promotion of…

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