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Topic: Federated Media

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Demand Media Dumps Direct Sales Business Fully embraces programmatic

Demand Media's direct sales business has bought the farm. The company has eliminated multiple sales positions as it moves toward fully embracing programmatic ad sales. According to interim CEO Shawn Colo, this…

January 28, 2014, 4:58 PM EST

Pinterest Plays Coy on Ads, but Expect Commerce to Lead CEO Silbermann preaches a native, user-friendly commercial approach

A coy Ben Silbermann wasn’t saying much today about how he plans to incorporate advertising into Pinterest, the site he founded back in 2009. But it’s a good bet Pinterest…

May 21, 2013, 7:25 PM EDT

Digital Dignitaries Debate Display's Death Luma's Kawaja: Give up on brand dollars

Display advertising is largely ineffective. Brands aren’t interested, and they’re not likely to get on board anytime soon. No, the brands are coming online soon—just wait. Those were two competing visions…

May 21, 2013, 1:51 PM EDT

IAB to Rally Industry Against Bogus Publishers and Bots Forming task force led by John Battelle and Penry Price

The Interactive Advertising Bureau will take on the evil robots, shysters and shady characters who are stealing millions from advertisers—before the medium’s reputation takes any more of a beating. As chronicled…

April 22, 2013, 12:02 AM EDT

Federated Media CEO Deanna Brown to Depart Founder and Chairman John Battelle to step back into role

In a shakeup at Federated Media Publishing, CEO Deanna Brown announced today that she'll be departing the company, leaving current executive chairman and former CEO John Battelle to return to…

February 28, 2013, 3:47 PM EST

NewFronts Returning With Packed Lineup 18 events planned over five-day span; NBCU out, CBS, Zynga in

If you’re someone who works in the Web video business, the week of April 29 is not shaping up to be a good time for you to make any plans.…

February 1, 2013, 10:00 AM EST

Federated Media Shutters Standard Direct Sales Business Company to focus on programmatic buying, native ads

In what could presage a foundational shift in the online advertising landscape, Federated Media Publishing will shut down its direct sales business, i.e., the division charged with selling standard display…

November 8, 2012, 8:00 PM EST

San Francisco Tech Scene Opens Its Doors for Innovation Month John Battelle aims to blow the typical tech conference inside out

It started on two wheels. Federated Media executive chairman John Battelle and MagnaGlobal Intelligence managing partner Brian Monahan were mountain biking together in the spring when Monahan pitched the idea…

October 10, 2012, 3:30 PM EDT

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