Topic: Febreze

Suspicious Web Domains Cost Online Ad Business $400m per Year Full of hot air

If your therapist thinks you have trust issues, you might just work in online advertising. That’s because it’s getting harder and harder to know what’s real and what isn’t on the…

April 22, 2013, 12:00 AM EDT

Febreze Freshens Up Any Old Shipping Container That Smells Like Fish Blindfolded people think they're at Grandma's

Febreze air fresheners can mask some serious odors—like that fishy old shipping-container smell you're always trying to get out of your carpet. Below, check out a case-study video in which…

May 21, 2012, 2:55 PM EDT

Get Real Forget the celebs. Marketers are using ordinary folks to give their ads a dose of realism

For years, few brands were associated with golf more than Buick—and no player was associated with golf more than Tiger Woods. The automaker reportedly paid Woods north of $50 million…

May 1, 2012, 6:08 AM EDT

Tide Suits Up With the NFL Procter & Gamble brand cleans up with the league’s 32 teams

Procter & Gamble’s Tide is looking to clean up with fans of the National Football League, inking a multiyear sponsorship with the Shield and its 32 franchises. The deal goes into…

April 25, 2012, 3:33 PM EDT

Fast Chat: Possible Worldwide CEO Trevor Kaufman’s On Partnership With Grey Tandem's first work is for Procter & Gamble

Possible Worldwide and Grey’s Europe, Middle East and Africa division have formed a partnership that will see the two WPP shops collaborating on accounts, starting with shared client Procter &…

February 8, 2012, 4:47 PM EST

Febreze Can Mask Even the Most Putrid Surroundings

Folks are approached by strangers on the streets of SoHo, blindfolded and whisked away to strange, smelly locations. That's typical treatment in NYC, and locals are surely used to it…

July 8, 2011, 8:22 AM EDT

Your entire house can smell like Christmas

For those who can't get enough of the holidays, Febreze introduces a limited-edition line of scents (available in sprays, candles and so on) that make the whole house smell…

December 11, 2008, 4:32 AM EST