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Topic: FCB

Tension Mounts Between Marketers and Agencies Over Data, Tech and Social Survey finds brands want shops to know more while paying them less

Marketers expect agencies to know more about data, technology and social media but are they willing to pay for it? In a new survey from RSW/US, top marketing executives were asked…

January 16, 2015, 1:10 PM EST

Ignited Has Found Its First Chief Creative Officer Eric Springer will run creative in L.A.

The Los Angeles office of Ignited has found its first chief creative officer in industry veteran Eric Springer.  The independent shop has never had a CCO, instead using executive creative directors…

January 15, 2015, 7:02 AM EST

5 Agency Leaders on Which Industry Changes Keep Them Up at Night Doing more with less, and doing it faster

As 2014 winds down, Adweek asked advertising and media leaders about what's been top of mind for them this year. Across marketing disciplines, there are nuances among their concerns but…

December 23, 2014, 11:40 AM EST

This Family Is Completely, Ridiculously Pumped to Be Shopping at Kmart This Holiday In-store pickup of your online orders makes you act crazy

If you see this suburban family at your local Kmart, you'd better get out of their way. Mom just got an email confirming their online holiday order is ready, thanks to…

December 10, 2014, 9:57 AM EST

'Hurry Down the Chimney' Gets a Whole New Meaning With Kmart's Pregnant Dance Squad Moms-to-be show their moves in latest Joe Boxer ad

Last holiday season, Kmart clearly had a ball (or two) with its advertising. This year, it's all about bellies. In a nice upgrade from the retailer's spot featuring guys playing their…

December 1, 2014, 1:39 PM EST

FCB's Giant Eco-Civic Project Would Create a South African Flag Visible From Space Economic driver and sustainable symbol of hope

FCB South Africa is running an idea up the flagpole. A really big idea. In fact, the idea is ginormous. And its main component is a South African flag so…

November 20, 2014, 10:44 AM EST

Are Ad Agencies the Next Target for Sears Holdings' Cost-Cutting? The company reaches out to holding companies

Sears Holdings has contacted ad holding companies about handling all marketing communications for Sears and Kmart, sources said. Collectively, those brands spent $560 million in media last year—the majority of which…

November 11, 2014, 9:54 AM EST

Seduced by an Idea? Go All the Way and Register the Domain Name, Says Verisign Strange but stylish campaign

It's official: Internet domain-name company Verisign has launched one crazy (and at times creepy) campaign. Which of the four videos from FCB Chicago is the most self-consciously bizarre? You've got the…

November 3, 2014, 11:18 AM EST

Wunderman Fills Its Top Creative Job in New York Toni Hess joins select group of female creative leaders

Yes, there's a paucity of women in top creative roles in advertising. But that isn't what drove Wunderman's Jamie Gallo to hire Toni Hess as chief creative officer for the…

October 15, 2014, 8:00 AM EDT

Brand of the Day: KFC Loves Everyone, and Vice Versa, in Maybe the Most Diverse Ad Ever One big family

KFC may be going through tough times, but that won't stop the ubiquitous chicken chain from putting out a new ad about how everyone loves its its fried fare. Or…

October 13, 2014, 1:03 PM EDT

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