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Topic: FCB

Accounts in Review: Here's Why Dentsu Left the Sears Holdings Battle 5 teams still in contention

Despite being an incumbent with a shot at a larger share of Sears Holdings' business, Dentsu has exited the company's review of all marketing services for Sears and Kmart. The lead…

February 27, 2015, 12:10 PM EST

Accounts in Review: Royal Caribbean Gets Wanderlust After 7 Years With JWT Incumbent agency will defend, though

Call it the seven-year itch. Royal Caribbean, which spends more than $80 million in media annually, is looking at outside creative agencies after more than seven years with JWT. The…

February 20, 2015, 10:01 AM EST

Accounts in Review: Roster Shops Battle for Wells Fargo's Media Prize Scotts Miracle-Gro's search inches toward completion

Outsiders need not apply. Wells Fargo's media review involves roster shops only, pitting Omnicom Group's OMD against Interpublic Group's UM. OMD plans and buys traditional media, and UM handles digital…

February 13, 2015, 8:00 AM EST

Accounts in Review: KFC Leaves FCB After a Decade-Long Run Acer finds a global shop and Elevate hires MDC's Assembly

The Chicago office of FCB had a long run on Yum Brands' KFC, but after a decade, the fast-food giant is moving on. What's interesting is the new agency, Wieden…

February 6, 2015, 4:11 PM EST

KFC Leaves FCB for Wieden + Kennedy After a Decade Chicken chain's new CMO has worked with independent shop before

After over a decade with FCB, KFC will shift its creative business to Wieden + Kennedy.  Wieden + Kennedy bested longtime lead agency FCB in a closed pitch. CMO Kevin Hochman,…

February 3, 2015, 3:44 PM EST

FCB Returns to the Beer Business With Michelob Ultra Win Fills the hole left by the exit of MillerCoors

FCB is back in the beer category after winning Michelob Ultra's North American account. The Interpublic Group shop, which lost longtime client MillerCoors in 2012, bested several finalists, including the MDC…

January 30, 2015, 1:00 PM EST

Tension Mounts Between Marketers and Agencies Over Data, Tech and Social Survey finds brands want shops to know more while paying them less

Marketers expect agencies to know more about data, technology and social media but are they willing to pay for it? In a new survey from RSW/US, top marketing executives were asked…

January 16, 2015, 1:10 PM EST

Ignited Has Found Its First Chief Creative Officer Eric Springer will run creative in L.A.

The Los Angeles office of Ignited has found its first chief creative officer in industry veteran Eric Springer.  The independent shop has never had a CCO, instead using executive creative directors…

January 15, 2015, 7:02 AM EST

5 Agency Leaders on Which Industry Changes Keep Them Up at Night Doing more with less, and doing it faster

As 2014 winds down, Adweek asked advertising and media leaders about what's been top of mind for them this year. Across marketing disciplines, there are nuances among their concerns but…

December 23, 2014, 11:40 AM EST

This Family Is Completely, Ridiculously Pumped to Be Shopping at Kmart This Holiday In-store pickup of your online orders makes you act crazy

If you see this suburban family at your local Kmart, you'd better get out of their way. Mom just got an email confirming their online holiday order is ready, thanks to…

December 10, 2014, 9:57 AM EST

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