Advertisement

Topic: FCB

Accounts in Review: Coty, VF, Ragú/Bertolli Complete Searches

Priceline's creative contest is down to 7

After months of process, marketers are taking action. This week, Coty, VF Corp. and Ragú/Bertolli sauces complete separate searches, and Priceline narrowed its focus to seven agencies in its creative contest.…

Two Talking Dead Fish Won the Top Pharma Advertising Prize at Cannes

P&G's Always also wins big at Lions Health, but not for 'Like a Girl'

CANNES, France—DigitasLBi won the U.S.'s first Grand Prix at the Cannes festival here this weekend by topping the Pharma portion of the Lions Health competition with an AstraZeneca campaign featuring…

Accounts in Review: Mediahub Beats Bigger Shops to Win New Business

Agency nabs Royal Caribbean and Scotts

The media arm of Mullen Lowe is developing a reputation as a giant killer. A month after beating shops like MEC and Zenith Media to claim the media business of Scotts…

Accounts in Review: SunTrust Hires a New Lead Shop

There are some creative searches going on, too

Don't despair, creative agencies, there are pitches for you, too. Not every account review right now revolves around media. As a public service—and a needed respite from Mediapalooza 2015—Adweek below identifies…

Susan Credle Will Leave Leo Burnett to Help Ignite Creativity at FCB

The next global CCO is known for work on M&M's, Allstate

Susan Credle is the new global chief creative officer at FCB, replacing Jonathan Harries, who's held the post since 2006 and will now become chairman. The changes take effect on…

Accounts in Review: As With Other Media Searches, Mondelez Is Only Considering Insiders

Joins the ranks of Coke, Citi, SC Johnson, Wells Fargo

Consolidation is not the goal of Mondelez International's global media review, but rather efficiencies. So, in the end, contenders and current roster players Carat and MediaVest will remain, according to a…

Nivea Created a Doll That Gets Sunburned to Teach Kids About the Importance of Sunscreen

An instant illustration of consequences

Short of letting a child experience the lingering pain of a sunburn, how can you really teach them the importance of wearing sunscreen? Tell an overstimulated kid to wait 15 minutes…

Accounts in Review: Royal Caribbean Nears Its Media Decision

General Mills, meanwhile, enters the search spree

Two weeks after picking Mullen Lowe to handle its creative account, Royal Caribbean is about to hire a media agency. Three contenders traveled to the company's headquarters in Miami today to…

If You Like Cute Pigs and Happy Endings, Vodafone Has an Ad for You

Piggy Sue's great adventure

Vodafone New Zealand is out with a heartwarming ad that tells the story of a mailman who finds and befriends a lost pig, then goes on a mission to reunite…

Lincoln Financial Eyes 3 Finalists for Its Creative Account

Media spending totaled $25 million last year

Lincoln Financial Group is in the late stages of a creative search. The company, which last year spent about $25 million in media, is weighing three finalists for its creative account,…

Advertisement