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Topic: FCB

Gravity Award Winner: Nivea Sun Solar Ad Charger FCB Brazil found a way to make a magazine ad give back to readers by charging their phones

Acouple of years ago, Max Geraldo and his team at FCB Brazil in São Paulo needed a fresh way to make Nivea Sun’s line of lotions and moisturizers shine. They…

September 22, 2014, 8:59 AM EDT

Kmart Rolls Out Christmas Commercial That Insists: 'This Is Not a Christmas Commercial' 'Merry birthday, everyone'

It's beginning to look a lot like Christmas. Isn't it? Less than a week after Labor Day, Kmart has launched a cheeky holiday spot from FCB Chicago touting its layaway program.…

September 5, 2014, 10:29 AM EDT

Energy BBDO's Fietsam Moves to FCB Chicago as ECD Flannery named Toronto CCO

Dan Fietsam, the chief creative officer of Energy BBDO, is joining FCB Chicago as evp, executive creative director, reporting to Chief Creative Officer Todd Tilford, who oversees the office’s 120-member…

July 9, 2014, 5:18 PM EDT

Historic Trumps Hip for Levi's New Campaign CMO says 501 jeans spot is inclusive, soulful

You don’t have to be hip, young or a cultural trendsetter to rock a pair of Levi’s jeans, according to Jennifer Sey, global CMO of the Levi’s brand. The company,…

July 6, 2014, 7:55 PM EDT

FCB's Coughlin Moves to mcgarrybowen In charge of Chase business

Debra Coughlin, the former global CMO and New York general manager of Interpublic’s FCB, has retuned to her client roots in financial services and is now running JPMorgan Chase at…

July 2, 2014, 2:31 PM EDT

Levi's Is Looking to Keep Things Light With Fun-Focused New Ad Campaign CMO says too many fashion brands are 'overly serious'

Levi's is trying on a simple, straightforward message in its first big push since reuniting with longtime agency FCB (and also hiring The House Worldwide) in February. Unveiling a global campaign…

July 2, 2014, 10:39 AM EDT

7 Agencies Chase Infiniti's Global Account Annual media spending totals $450 million

Infiniti Motor Co. will meet with more than a half-dozen agencies before selecting a handful of finalists to pitch its global creative account. The meetings are taking place this week, with…

June 26, 2014, 4:58 PM EDT

FCB Basks in the Sun With Mobile Grand Prix for Nivea's Beach Bracelet R/GA and Google both win gold

CANNES, France—This gorgeous beach town was the perfect setting for the Grand Prix award in the Mobile Lions contest here tonight, as FCB São Paolo took the prize for its…

June 17, 2014, 3:30 PM EDT

Nestlé Begins Corporate Image Search as Digital Review Continues Latest moves follow media, public relations searches

Review-happy Nestlé is looking for an agency to launch a new corporate image effort, even as it seeks to shrink its digital agency roster. The corporate image assignment is for the…

May 30, 2014, 5:20 PM EDT

Perfect Match: Brazilian Kids Learn English by Video Chatting With Lonely Elderly Americans FCB's touching work for a language school

It's such a great, simple idea: Young Brazilians want to learn English. Elderly Americans living in retirement homes just want someone to talk to. Why not connect them? FCB Brazil did…

May 7, 2014, 1:42 PM EDT

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