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Topic: FCB

Accounts in Review: Marshalls Concludes Its Search While Sears/Kmart Lingers

Retailers turn to marketing to ignite business

One down, one to go. As the retailer Marshalls selected Leo Burnett as its new lead agency, sister stores Sears and Kmart continued to mull three holding company teams to handle…

Accounts in Review: PHD Becomes a Leading Player on SC Johnson

Royal Caribbean completes creative search as media contest winds down

In Monopoly parlance, PHD now has a "hotel" on SC Johnson. Through a series moves dating back to 2011, PHD is now SCJ's lead shop for media planning and buying around…

Accounts in Review: CVS' Media Search Follows a Creative Shift

Retailer splits searches but stays loyal to Pile + Co.

Another year, another search. Fourteen months after shifting its creative account from Arnold to BBDO, CVS is reviewing its media business. Like its 2014 search, the company is using Pile +…

Ad of the Day: This Publisher Makes Books You Can Plant and Grow Back Into Trees

FCB gives back to nature

Normally, books come from trees. This particular volume reverses that process. FCB Buenos Aires and children's publisher Pequeno Editor created Tree Book Tree, a program that involved making handsome, hand-stitched books…

This Long-Copy Ad for Condoms Is a 1,000-Word, Single-Sentence Orgasm

Harmony's 'looong-lasting pleasure'

Everyone loves a good long-copy print ad. And here's a clever one from FCB Lisbon for Harmony Condoms that stretches out the phrase "Oh my God" into an impressive 1,000-word…

Accounts in Review: Insurers Get the Urge to Search

New York Life follows Humana and MetLife

Don't look now but insurers that collectively spend more than $200 million in media annually are in the midst of creative searches. New York Life was the latest to surface, after…

Sad, Powerful Ad for Gay Marriage Shows You Wedding Memories That Were Never Made

Timed to the Supreme Court hearings

A wedding day is among the happiest moments in a person's life, a milestone to look back on for years to come—which makes it all the more strange that people…

Accounts in Review: Coke Joins the Long List of Media Searches

And Hershey expands its creative roster

The media account frenzy continues. A week after searches for Visa and Coty surfaced, Coca-Cola bubbled up with a review of its U.S. media business. Spending on the account grew 27…

Ad of the Day: Gun Violence PSA Makes Heartbreaking Statues From Victims' Clothes

FCB's 'Unforgotten'

Eight victims of gun violence are memorialized in lifelike but faceless plaster statues in FCB Chicago's "The Unforgotten," a traveling public-service installation and media campaign. Created for the Illinois Council Against…

Kmart and Joe Boxer's High-Tech Bracelet Measures Inactivity and Celebrates Your Laziness

Plus, an hourlong ad about nothing

Nike FuelBand may have fizzled out, but luckily the Joe Boxer Inactivity Tracker is here to take its place. Kmart is promoting its Joe Boxer pajamas with a new digital bracelet…

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