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Topic: FCB

FCB West Wins Ghirardelli Chocolate Succeeds Lowe Campbell Ewald on the account

FCB West is the new creative lead agency for Ghirardelli Chocolate Co., taking over from Interpublic Group sibling Lowe Campbell Ewald, which handled the account since 2006. The assignment shifted after…

April 3, 2014, 1:01 PM EDT

Ad Campaign Seeks to Help Widow Whose Husband Had Hollywood's Most Famous Scream Haunted by a sound effect

Sheb Wooley comes screaming out of the mists of pop culture into the commercial mainstream in FCB's new campaign for pay-TV channel Canal+ in Spain. Wooley is the voice actor who…

March 13, 2014, 8:38 AM EDT

3 Agencies Vie for TD Ameritrade's Creative Account Marketer spends $100 million in media annually

TD Ameritrade has narrowed the field in its creative review. Three agencies have advanced to the final round, according to sources. Sources identified two of the shops as FCB and DDB;…

March 12, 2014, 4:17 PM EDT

Draftfcb Is Unveiling Its Rebranding Emphasizes its positioning as an integrated shop

This may be the most public course correction in modern agency branding: Draftfcb, formed by the combination of two Interpublic shops in 2006, is unveiling its new identity as FCB…

March 10, 2014, 7:20 AM EDT

Search for New Draftfcb Boss Takes Hard Road An outsider may be the best bet for realizing the potential of the merger

Draftfcb’s search for a new global CEO has only gotten harder. Since parent company Interpublic Group began seeking candidates late last year, the agency has lost its grip on key brands…

February 12, 2013, 6:15 AM EST

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