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Topic: FCB

Why One of Advertising's Iconic Creative Leaders Believes the Agency Model Will Survive

Susan Credle on reinvention, change and diversity

When FCB announced last June that it was hiring Susan Credle as global chief creative officer, it marked the end of an era for Leo Burnett as well as a…

Deb Freeman to Lead Strategy at FCB Garfinkel

Agency planning vet spent a decade with Grey Group

FCB Worldwide has hired Deb Freeman, a 10-year veteran of the Grey Group, to serve as evp and chief strategy officer of its FCB Garfinkel unit in New York, effective…

This Chicago Agency Creates Playful Campaigns for Major Brands

OKRP counts Pizza Hut and Big Lots as clients

Specs Who (L. to r.) CEO Tom O'Keefe, CCO Matt Reinhard and president Nick Paul What Full-service ad agency Where Chicago When Tom O'Keefe, Matt Reinhard—son of legendary adman Keith Reinhard­—and Nick Paul formed…

This 'Returnship' Eases People's Transition Back to Agency Jobs After Years Away

SapientNitro’s program could serve as a model

Sue Vering was an associate creative director at DDB Chicago when she left in 1998, ultimately taking seven years off from the ad business to raise her daughter, get involved…

Facetime: Star-Studded Affairs From Advertising Week to The Clio Awards

Sheryl Sandberg, Snoop Dogg and more

Advertising Week 2015 proved to be a star-studded week complete with A-list media players like Sheryl Sandberg and Tim Armstrong, as well as Hollywood celebs like Jessica Alba and Snoop…

Mentoring Can Make the Ad Industry Stronger, but It's a Two-Way Street

Carter Murray never stops learning

Carter Murray, worldwide chief executive officer at Interpublic Group's FCB, believes that mentoring in the ad industry has grown increasingly crucial in recent years. Today, agency employees at all levels…

Why Mentoring Is More Important Today Than Ever for the Well-Being of Agencies

Young professionals get chance to learn and grow

Three years ago, Emely Perez, then a senior at the New York City College of Technology, knew little about agency life and didn't necessarily plan to go into advertising as…

Ad of the Day: This Magazine Cleverly Hid a Dark Message in a Tour of a Luxury Home

Trouble in paradise

Home magazine is one of New Zealand's premier architecture, design and interiors titles, publishing, in its own words, "lavish spreads of inspiring homes, as well as the latest restaurants, art,…

Samsung Signs Deutsch for B-to-B Work, Expanding Roster Yet Again

Previously handled by consumer agencies

As major marketers like Microsoft and Kraft have moved toward consolidating their advertising business at fewer agencies, others have gone in the opposite direction, expanding their rosters and redistributing assignments…

Accounts in Review: Contenders Prepare for Final Pitches in Subway's Contest

DraftKings goes with Butler, Shine

It turns out Subway has been quietly talking to agencies for a while now, and the chain already has four finalists for its creative account. Longtime incumbent MMB is defending against…

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