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Topic: FCB

FCB's Giant Eco-Civic Project Would Create a South African Flag Visible From Space Economic driver and sustainable symbol of hope

FCB South Africa is running an idea up the flagpole. A really big idea. In fact, the idea is ginormous. And its main component is a South African flag so…

November 20, 2014, 10:44 AM EST

Are Ad Agencies the Next Target for Sears Holdings' Cost-Cutting? The company reaches out to holding companies

Sears Holdings has contacted ad holding companies about handling all marketing communications for Sears and Kmart, sources said. Collectively, those brands spent $560 million in media last year—the majority of which…

November 11, 2014, 9:54 AM EST

Seduced by an Idea? Go All the Way and Register the Domain Name, Says Verisign Strange but stylish campaign

It's official: Internet domain-name company Verisign has launched one crazy (and at times creepy) campaign. Which of the four videos from FCB Chicago is the most self-consciously bizarre? You've got the…

November 3, 2014, 11:18 AM EST

Wunderman Fills Its Top Creative Job in New York Toni Hess joins select group of female creative leaders

Yes, there's a paucity of women in top creative roles in advertising. But that isn't what drove Wunderman's Jamie Gallo to hire Toni Hess as chief creative officer for the…

October 15, 2014, 8:00 AM EDT

Brand of the Day: KFC Loves Everyone, and Vice Versa, in Maybe the Most Diverse Ad Ever One big family

KFC may be going through tough times, but that won't stop the ubiquitous chicken chain from putting out a new ad about how everyone loves its its fried fare. Or…

October 13, 2014, 1:03 PM EDT

Updated: Is Yet Another Global Creative Shop About to Name a New CEO? 5 agencies have found new leaders in the past year

Is there yet another high-profile agency executive change coming? Publicis Groupe is looking to replace Leo Burnett CEO Tom Bernardin, sources said, making it just the latest top executive change at…

October 12, 2014, 11:16 PM EDT

Gravity Award Winner: Nivea Sun Solar Ad Charger FCB Brazil found a way to make a magazine ad give back to readers by charging their phones

Acouple of years ago, Max Geraldo and his team at FCB Brazil in São Paulo needed a fresh way to make Nivea Sun’s line of lotions and moisturizers shine. They…

September 22, 2014, 8:59 AM EDT

Kmart Rolls Out Christmas Commercial That Insists: 'This Is Not a Christmas Commercial' 'Merry birthday, everyone'

It's beginning to look a lot like Christmas. Isn't it? Less than a week after Labor Day, Kmart has launched a cheeky holiday spot from FCB Chicago touting its layaway program.…

September 5, 2014, 10:29 AM EDT

Energy BBDO's Fietsam Moves to FCB Chicago as ECD Flannery named Toronto CCO

Dan Fietsam, the chief creative officer of Energy BBDO, is joining FCB Chicago as evp, executive creative director, reporting to Chief Creative Officer Todd Tilford, who oversees the office’s 120-member…

July 9, 2014, 5:18 PM EDT

Historic Trumps Hip for Levi's New Campaign CMO says 501 jeans spot is inclusive, soulful

You don’t have to be hip, young or a cultural trendsetter to rock a pair of Levi’s jeans, according to Jennifer Sey, global CMO of the Levi’s brand. The company,…

July 6, 2014, 7:55 PM EDT

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