Topic: FCB

FCB Hires mcgarrybowen's Global CMO to Fill Top Communications Role

Brandon Cooke will lead PR efforts

FCB has hired Brandon Cooke to serve as its new global chief communications officer. The mcgarrybowen veteran replaces Stephen Martincic, who now serves as chief brand and marketing officer for Ascential, owner…

Bud Light Will Use Its Super Bowl Ad to Roll Out a New Tagline

Anheuser-Busch will air spots for Busch, Michelob Ultra and Budweiser

Bud Light will have a 60-second spot during the Big Game, where it will debut a new friendship-focused campaign and tagline, "Famous among friends," from its creative shop, Wieden +…

Could Blind Hiring Be the Solution to Increasing Diversity at Agencies?

FCB and DDB weigh in

In September, HP sent a letter to its agencies asking for a detailed plan on how each would up its diversity quotient within 12 months. A month earlier, General Mills…

Ad of the Day: This Powerful Campaign Has Answers for Parents Googling 'Down Syndrome'

The genetic disorder, explained by those who have it

A powerful new Canadian ad campaign presents the most commonly Googled questions about Down syndrome—and has people living with Down syndrome answer them in a collection of some 40 videos. Titled…

Ogilvy Vet Liz Taylor Joins FCB Chicago as Chief Creative Officer

New hire brings years of digital, social media experience

FCB Chicago announced today that Liz Taylor will join the agency on Sept. 15 as chief creative officer. Taylor joins the 750-strong IPG agency from Ogilvy & Mather Chicago. She will…

14 Top Creatives Reveal Their Favorite Ads From Cannes and Beyond

All our creative chats from the Croisette

What's some of the best work you've done this year? And what work from other agencies has made you jealous?  We asked a number of top advertising creatives those questions, and…

Sunscreen Slides and Giant Strollers: Inside FCB's Most Playful Ad Ideas

Plus, Susan Credle discusses the more sobering Grand Prix winner about literacy

  brightcove.createExperiences(); CANNES, France—FCB won one of the first Grand Prix of this Cannes Lions festival for its "Alphabet of Illiteracy"…

Here's the Definitive Plan for Your Week at Cannes

Adweek's day-by-day recommended schedule for the 2016 Lions

The Cannes Lions International Festival of Creativity can be sensory (and scheduling) overload, whether you're a first-time attendee or a Palais pro. With so many options for things to do, Adweek's…

Nivea Made a Waterslide That Applies Sunscreen to Kids, So Parents Don't Have to Do It

FCB Cape Town's new invention

Summer at the beach for parents means the dreaded slathering of sunscreen on their kids. And when the kids want to get out and play in the sand and water,…

Venezuelan Soccer Team Stages Virtual Game Using Babies' Kicks in the Womb

Campaign by FCB RG2 hopes to win over soon-to-be-parents

"That kid's going to be a soccer player." It's a phrase likely uttered by many soon-to-be-moms when they feel their unborn children kick for the first time. That's especially true…