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Topic: Father's Day

Today's Dads Call Band-Aid Their No. 1 Best-Perceived Brand

In survey, J&J stalwart beats Craftsman, Home Depot, Lowe's

As Father's Day approaches, what brand do dads think of most highly? Turns out it's Band-Aid. A survey released this week asked American fathers which brands they hold in highest regard,…

Real Guys React to Learning They'll Be Dads in Dove's Charming Ode to Father's Day

'Strength means showing you care'

And now, for something completely different from Dove: A Father's Day ad. Via footage culled from across the Internet, Dove's Men+Care division treats us to to the spontaneous, real-life reactions of…

Infographic: Need a Father's Day Gift? These Are the Top 10 Brands Dads Desire

Unlike frugal-minded moms, new fathers like to splurge

With Father's Day just a few days away, Y&R has released a new study showing how the modern dad differs from his ancestors. Once the definitive "head of the household," dad…

Masculinity Gets a Modern Makeover in Getty Images' Newest Stock Art Collection

Fatherhood goes beyond football

Stock photography is everywhere, and a lot of it reinforces traditional gender roles. But Getty Images partnered with Sheryl Sandberg's LeanIn.org last year to change that by creating a collection of…

Johnsonville Imagines the Humor and Horror of Everything Becoming Bratwurst on Father's Day

Droga5 whips up Bratfast in Bed

How do you create the perfect Father's Day? By turning everything around Dad into bratwurst. That's the lesson of Johnsonville's new "Bratfast in Bed" spots from Droga5. The ads debut online…

Sarah Harbaugh and Jon Gruden Fight the Scourge of 'Dad Pants' for Dockers

Jim's wife has seen enough

Dockers prepares men for fatherhood, among other things, in these two videos from Red Tettemer O'Connell + Partners, timed to Father's Day. Former Tampa Bay Buccaneers head coach Jon Gruden…

4 Brands Bet on Social and Mobile to Boost Father’s Day Campaigns

Manly marketers home in on digital

Marketers are gung-ho on playing up photo-sharing and social media this year to tap into the power of dad, as seen in Father’s Day campaigns from Ace Hardware, Craftsman, Dremel…

Dove's New Ad Shows What Dads Really Do

Besides resenting gender stereotypes

Dove Men+Care’s digital campaign for Father’s Day riffs off the idea that dads are sick of their Ward Cleaver image and want credit for changing diapers, making dinner and consoling…

Adweek's Top 5 Commercials of the Week: June 1-6

Brands lace up their boots for the World Cup

If you haven't yet contracted a case of World Cup fever yet, you will by the time you finish watching this week's best ads. Neymar Jr. and a host of other…

Ad of the Day: WestJet Surprises a Hardworking Dad With the Sweetest Gift for Father's Day

Impeccable customer service

Even on Father's Day, advertising has plenty of fun at Dad's expense. But Canadian airline WestJet has just raised the bar with a Father's Day ad that captures everything we…

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