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Topic: Fashion

This Agency Develops New Brand Categories JWalk also helps bolster the profiles of brands like DeLeon Tequila

Specs Who (From left) Michael Lastoria, managing partner; Ashley Heather, co-president, chief digital officer; Sarrah Hallock, co-president, COO; and Doug Jacob, CEO What Digitally focused ad agency concentrating on fashion, beauty and…

March 6, 2014, 5:50 AM EST

Ad of the Day: Erika Linder Is Him and Her in Mesmerizing Campaign for Crocker Jeans Androgynous model shows off male and female styles

Androgyny in fashion is nothing new. Designers have been sending women down the runway in sharply tailored suits and dressing men in kilts and skintight pants for decades. But recently,…

February 28, 2014, 1:17 PM EST

Ad of the Day: David Bowie Serenades Arizona Muse for Louis Vuitton Bonus harpsichord solo!

David Bowie is usually up for anything. And the 66-year-old rocker's latest little detour involves serenading 25-year-old model Arizona Muse at a lavish Venetian masked ball in this Louis Vuitton…

November 12, 2013, 1:39 PM EST

Fashion Bloggers See a Missed Opportunity to Monetize Instagram Posts Why aren’t links allowed?

In the coming weeks, Instagram will start rolling out its first ads in the form of promoted posts within members’ feeds. But numerous marketers maintain that the service is still…

November 3, 2013, 9:57 PM EST

W Targets Emerging Markets With Global Style Guide Issue introduces consumers to history of luxury brands

This month, W magazine is extending its reach with the debut of its first Global Style Guide, a special edition publication that will be distributed internationally in hopes of reaching…

November 1, 2013, 2:56 PM EDT

Allure Rolls Out Mobile-Optimized Site 5,000-plus product reviews will be searchable on smartphones

Beauty magazine Allure is rolling out a mobile site today that lets users sift through its 5,000-plus reviews while on the go—and should prove especially useful for point of purchase…

October 29, 2013, 12:02 AM EDT

Coke Debuts High-End Fashion Line Inspired by Old Branded Clothing Partners with vintage-minded designer Dr. Romanelli

Coke is launching a fashion line dedicated to its iconic brand heritage, partnering with vintage-minded designer Dr. Romanelli—aka DRx. Per the Atlanta-based soda giant, Romanelli's 200-piece "Coca-Cola by DRx" collection was…

October 23, 2013, 7:00 AM EDT

A Stylish New Magazine Mixes Food and Fashion Cherry Bombe is run by Harper's Bazaar alums

Specs Who Editorial director Kerry Diamond (l.) and creative director Claudia Wu What Niche food magazine Where New York offices Food and fashion haven’t always had the best of relationships. But these days, fashion…

September 4, 2013, 10:34 PM EDT

Digital Natives Are Getting Front Row Seats at Fashion Shows No longer just a print world

Scan the most coveted seats of any hot Fashion Week show and you’re likely to see a similar mix of characters. There’s the fashion editor scowling from behind oversized sunglasses,…

September 2, 2013, 10:00 PM EDT

Polyvore Uses Social Engagement to Grow Indie Brands Designer Collective driving sales

Last January, social style network Polyvore launched its Designer Collective, a mentorship program to help indie brands like Dannijo and Meredith Wendell learn to use Polyvore to drive traffic and sales.…

May 16, 2013, 1:54 PM EDT

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