Topic: Fashion

Fashion Brands, Long Focused on Excess, Are Finally Waking Up to Sustainability

Can eco-friendly startups shift industry values?

When Yael Aflalo, founder of buzzy fashion retailer Reformation, experienced first-hand the scale of Chinese pollution, she made a decision. Today, her company has a near-religious focus on reducing waste…

From Ridgemont High to 'Damn, Daniel,' Vans Is Still Kicking It at 50

The staying power of SoCal's classic skater shoe

One afternoon, a sun-tanned 21-year-old actor named Sean Penn sauntered into the Vans store in Santa Monica, Calif., in search of a pair of comfortable shoes. Penn, who had recently…

This Women-Led New York Shop Keeps Fashion and Beauty Brands Ahead of the Digital Curve

Counts L’Oreal and Movado as clients

Specs Who CCO Gina Delio (l.) and COO Terry Rieser, both partners What Branding firm Where New York Since opening its doors in 2001, Tag Creative has created digital campaigns for fashion and beauty…

There's a Story Behind Christopher Walken's Fancy Sock in the Kia Commercial

Red-hot brand Stance, like the automaker, has ties to the NBA

Stance socks has a starring role in a Super Bowl commercial this year, and the brand didn't have to shell out $5 million for the privilege, either. The ultra hip sock…

With Its First Acquisition Since 2008, BBDO Expands Its Focus to Fashion and Luxury

Acquires majority stake in Wednesday Agency Group

BBDO Worldwide made its first foray into the world of high fashion this week by acquiring a majority stake in Wednesday Agency Group. The New York- and London-based company's client roster…

Infographic: Engaging Content Has Everything to Do With Emotion

New study from AOL finds 8 motivators

As content accounts for more of marketers' budgets, finding direct paths to target audiences becomes increasingly important. AOL Insights analyzed over 7,300 moments when a person engaged with specific content…

Why the 165-Year-Old Buffalo Check Is 2015's Hot Holiday Pattern

We assembled an entire outfit from it

Technically speaking, it is style No. 5310-402 in the Woolrich middleweight fabric collection, but everybody knows it by its nickname. The story goes that around 1850, a designer at Woolrich's mill…

Why Designer Tech Accessories Are a 'Smart' Bet This Holiday Season

High-tech fashion could be this year’s hottest gift

When the iPhone launched in 2007, chic tech accessories were few and far between; today, nearly every fashion brand imaginable produces smartphone and tablet cases. Now, a handful of savvy…

How James Bond Made the Submariner Rolex’s Coolest, Most Recognized Watch

With devotees from Steve McQueen to Adam Levine

One of the classic moments from the James Bond films takes place in the first few minutes of 1964's Goldfinger. Having wiggled out of his wet suit, Sean Connery steps…

Q&A: Diane von Furstenberg Is Tapping Into Millennial Tastes to Secure Her Brand’s Legacy

Iconic designer takes the global stage

In the world of fashion, there are few figures as legendary as Diane von Furstenberg. While the 68-year-old, Belgian-born designer debuted her namesake brand in 1970, it was four years…