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Topic: Famous Footwear

Google Is Making It Easier to Figure Out if Online Ads Actually Drive In-Store Traffic Famous Footwear, Office Depot are initial testers

Google wants to prove to advertisers that there's a direct correlation between someone seeing a search ad and then going into a brick-and-mortar store.  The tech giant is rolling out a…

December 18, 2014, 4:01 PM EST

Famous Footwear Shifts Media Business New agency succeeds Spark Communications

About a year after changing creative agencies, Famous Footwear has found a new shop for media planning and buying. Empower MediaMarketing landed the media assignment after a review. The retailer typically…

January 8, 2013, 10:22 AM EST

Women abandon jobs, babies for free shoes

If you're going to take the "Women just go crazy for shoes" angle, you might as well go all out, as Sigma Group did in this Web-only video for Famous…

August 10, 2009, 6:47 AM EDT

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