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Topic: Famous Footwear

Home Builder Picks The Richards Group as Creative Lead—the Shop's Third Win This Month

PulteGroup follows shoe and pizza chains

The Richards Group is back at home with the PulteGroup after the Dallas-based independent agency was selected as the creative lead for Pulte's portfolio of homes.  The PulteGroup became one of…

Drones Are Flying High With Buzzy Brands Like Pizza Hut and Nike

Taking ads to a whole new level

Watching drones in action during commercial shoots tends to bring out the kid in Kevin Buth, creative director of ad agency Zambezi. "They sound like a huge swarm of bees, and…

Mom Goes Fast and Furious in a Minivan in Famous Footwear's 'Momkhana' Video

Don't try this at home

Parents who are perpetually late in dropping their kids off at school, take note. This new Famous Footwear video shows you how to arrive on time and in style. It shows…

Google Is Making It Easier to Figure Out if Online Ads Actually Drive In-Store Traffic

Famous Footwear, Office Depot are initial testers

Google wants to prove to advertisers that there's a direct correlation between someone seeing a search ad and then going into a brick-and-mortar store.  The tech giant is rolling out a…

Famous Footwear Shifts Media Business

New agency succeeds Spark Communications

About a year after changing creative agencies, Famous Footwear has found a new shop for media planning and buying. Empower MediaMarketing landed the media assignment after a review. The retailer typically…

Women abandon jobs, babies for free shoes

If you're going to take the "Women just go crazy for shoes" angle, you might as well go all out, as Sigma Group did in this Web-only video for Famous…

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