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Topic: External View Consulting Group

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C Spire Gets a New Agency for Media Doner succeeds Spark

Regional telecommunications company C Spire has hired a new agency for media planning and buying. Doner Media, a unit of MDC Partners' Doner, has landed the business after a review. Annual…

January 14, 2014, 4:11 PM EST

Nintendo Adds Deutsch L.A. to Its Roster Primary focus will be digital marketing

Deutsch LA has filled the hole where Sony PlayStation used to be. The Interpublic Group shop has joined Nintendo’s roster of creative agencies after a review, the company has confirmed. Principally,…

September 17, 2013, 2:29 PM EDT

Cramer-Krasselt Beats the Odds to Keep Porsche In a rare case, incumbency has its rewards

Cramer-Krasselt has beaten the historically poor odds of retaining an account in review, beating back thick competition to remain lead creative agency on Porsche. The other contenders for the account, with…

May 21, 2013, 12:51 PM EDT

Meet the Porsche Final Five Creative review enters its final stages

Five agencies remain in the hunt for Porsche Cars North America's creative account. Sources identified the shops as McKinney in Durham, N.C.; Droga5 in New York; Crispin Porter + Bogusky in…

February 13, 2013, 3:43 PM EST

Porsche Reviews Creative Business Incumbent Cramer-Krasselt will participate

On the heels of record sales, Porsche North America has launched an agency review of its creative business, which is handled by Cramer–Krasselt.  The Chicago incumbent is expected to participate in…

December 14, 2012, 11:28 AM EST

Charles Schwab Narrows Creative Search Two agencies remain in the hunt

Charles Schwab has narrowed the field in its creative review. The incumbent, Havas Worldwide, has been cut from the company's creative review along with Venables Bell & Partners, leaving two remaining…

December 13, 2012, 3:13 PM EST

4 Finalists Emerge in Charles Schwab Review Incumbent Havas remains in contention

Four agencies have advanced to the final round of Charles Schwab's creative review. The shops have been briefed and have began preparing for final presentations, according to a source. In addition to…

November 7, 2012, 7:17 AM EST

Charles Schwab Search Follows CMO Switch Creative review is expected to take 3 months

The biggest cliché about advertising reviews is that they’re triggered by turnover in marketing leadership, which appears to be the case for Charles Schwab. The review begins two weeks after the…

September 20, 2012, 12:05 PM EDT

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