Topic: External View Consulting Group
Cramer-Krasselt has beaten the historically poor odds of retaining an account in review, beating back thick competition to remain lead creative agency on Porsche. The other contenders for the account, with…
Five agencies remain in the hunt for Porsche Cars North America's creative account. Sources identified the shops as McKinney in Durham, N.C.; Droga5 in New York; Crispin Porter + Bogusky in…
On the heels of record sales, Porsche North America has launched an agency review of its creative business, which is handled by Cramer–Krasselt. The Chicago incumbent is expected to participate in…
Charles Schwab has narrowed the field in its creative review. The incumbent, Havas Worldwide, has been cut from the company's creative review along with Venables Bell & Partners, leaving two remaining…
Four agencies have advanced to the final round of Charles Schwab's creative review. The shops have been briefed and have began preparing for final presentations, according to a source. In addition to…
The biggest cliché about advertising reviews is that they’re triggered by turnover in marketing leadership, which appears to be the case for Charles Schwab. The review begins two weeks after the…
