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Topic: Experian Marketing

3 Burning Mobile Data Questions

Experian exec tackles the issues

Mobile is a hot topic here at the 5th I-Com Global Summit in Seville, Spain, where brands and agencies are trying to move forward an industry bogged down by buckets…

OMD's Final Front Brings Together Brands and New Original Content

Multiple client bids for each idea

They came, they saw, they bid. Nearly 40 blue-chip advertisers—among them PepsiCo, FedEx, State Farm, Toys R Us, Intel and JCPenney—snapped up original ideas during a recent first-of-its-kind event that put…

What's the Best Time of Day to Send an Email?

Marketers need to know this

Does it feel like your inbox is always full? A report from Experian Marketing Services might explain why: It showed clients' email volume rose 5.4 percent in the fourth quarter…

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