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Topic: eXelate

Type
Car Brands Are Starting to Get the Marketing Data They've Always Wanted Digital ad targeting and auto designs are better for it

The car industry isn't slowing down when it comes to employing more data for everything from vehicle malfunctions to marketing. In fact, in terms of digital advertising, the category looks like…

February 4, 2015, 7:01 AM EST

Digital Radio Gets Real-Time With Xaxis Trading desk partners with Triton Digital

While no medium is totally efficient, digital radio advertising can be particularly wasteful. For example, someone in New York may listen to a Los Angeles sports radio station’s online stream…

January 23, 2013, 7:00 AM EST

Varick Builds Data Management Platform Partners with eXelate on proprietary software

Media buyers typically hire outside tech companies to manage all the data their campaigns funnel back to them. After all, agencies aren’t usually in the business of building technology, so…

December 11, 2012, 9:00 AM EST

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