Topic: Evidon

Want to Opt Out of Targeted Mobile Ads? There's an App for That

Meets forthcoming DAA mobile privacy standards

The mobile counterpart to the ad industry's ad choices self-regulatory program that allows consumers to opt-out of online-targeted ads is finally here. And yes, there's an app for it. Called Ad…

Helping Publishers Police Their Own Websites

Evidon Encompass Revenue Protection rolls out in October

The advertising technology firm Evidon, the company behind those ubiquitous AdChoices icons that appear in banner ads, was founded to help educate consumers about who’s tracking what with regards to…