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Topic: Evian

5 Hottest Twitter Innovations From Brands

Find a bar by tweeting Heineken, and others

Big name marketers are testing just about any type of interaction on Twitter these days to stand out. While some marketers are bulking up their tweets with buttons to drive sales,…

Evian's Real-Time Marketing Reaps Big Social Stats

Targets New Yorkers with Twitter-enabled service

Water brands aren’t typically known for envelope-pushing marketing programs. But new results from a recent Evian Twitter campaign that the brand shared with Adweek reveal how the marketer uses real-time…

Relativity Media Finds First CMO in Angela Courtin

Former president of Dentsu Aegis Network in the U.S. will lead marketing

Angela Courtin has been wooed away from Dentsu Aegis Network by Relativity Media, where she will serve as the company's first chief marketing officer.  Courtin is charged with running the company's…

Ad of the Day: Evian Spins a Familiar Web With a Dancing Baby Spider-Man

BETC gets heroic in latest outing

Evian has a long history of incorporating creepy CGI babies in its ads, and an equally long history of viewers gobbling it up like it's some variety of highly addictive…

YouTube's 10 Most-Watched Ads in April

A pair of megahits led the way in a staggering month for online video

It's shaping up to be an astonishing spring for ads on YouTube. In March, Pepsi MAX's Jeff Gordon spot screeched its way to 33 million views, or about 13 million more…

Ad of the Day: Evian

BETC brings back the babies, and this time they want to dance with you

Evian's babies are back, and they look more familiar than usual. The infants, introduced by BETC Paris in 1998 with the beloved French spot "Water Babies," and made famous a decade…

Portrait: MKG

The digital agency knows how to use social media to give brands that patina of cool

Specs Who From left, Dave Brown, director of digital strategy; Maneesh Goyal, founder, CEO; and Lauren Austin, creative director What Events marketing agency Where New York offices One sure way to make your brand…

Artisanal Advertising

To forge emotional connections with consumers, tech brands go for handcrafted effects

In a nondescript laboratory, a stodgy scientist in a white coat fills a beaker with orange liquid. At the same time, a second beaker sitting untouched on a lab table…

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