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Topic: Evian

5 Hottest Twitter Innovations From Brands Find a bar by tweeting Heineken, and others

Big name marketers are testing just about any type of interaction on Twitter these days to stand out. While some marketers are bulking up their tweets with buttons to drive sales,…

September 18, 2014, 2:36 PM EDT

Evian's Real-Time Marketing Reaps Big Social Stats Targets New Yorkers with Twitter-enabled service

Water brands aren’t typically known for envelope-pushing marketing programs. But new results from a recent Evian Twitter campaign that the brand shared with Adweek reveal how the marketer uses real-time…

September 5, 2014, 3:39 PM EDT

Relativity Media Finds First CMO in Angela Courtin Former president of Dentsu Aegis Network in the U.S. will lead marketing

Angela Courtin has been wooed away from Dentsu Aegis Network by Relativity Media, where she will serve as the company's first chief marketing officer.  Courtin is charged with running the company's…

July 2, 2014, 3:25 PM EDT

Ad of the Day: Evian Spins a Familiar Web With a Dancing Baby Spider-Man BETC gets heroic in latest outing

Evian has a long history of incorporating creepy CGI babies in its ads, and an equally long history of viewers gobbling it up like it's some variety of highly addictive…

April 3, 2014, 1:11 PM EDT

YouTube's 10 Most-Watched Ads in April A pair of megahits led the way in a staggering month for online video

It's shaping up to be an astonishing spring for ads on YouTube. In March, Pepsi MAX's Jeff Gordon spot screeched its way to 33 million views, or about 13 million more…

May 8, 2013, 7:14 AM EDT

Ad of the Day: Evian BETC brings back the babies, and this time they want to dance with you

Evian's babies are back, and they look more familiar than usual. The infants, introduced by BETC Paris in 1998 with the beloved French spot "Water Babies," and made famous a decade…

April 19, 2013, 11:49 AM EDT

Portrait: MKG The digital agency knows how to use social media to give brands that patina of cool

Specs Who From left, Dave Brown, director of digital strategy; Maneesh Goyal, founder, CEO; and Lauren Austin, creative director What Events marketing agency Where New York offices One sure way to make your brand…

January 24, 2013, 7:31 AM EST

Artisanal Advertising To forge emotional connections with consumers, tech brands go for handcrafted effects

In a nondescript laboratory, a stodgy scientist in a white coat fills a beaker with orange liquid. At the same time, a second beaker sitting untouched on a lab table…

October 9, 2012, 6:14 AM EDT

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