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Topic: event marketing

BrandShare Content From Experiential Marketing Guide
Why Data Is Now the Driving Force Behind Event Marketing Success

Building personalized experiences

In this era of personalized, one-to-one engagement, brands are increasingly turning to experiential and event marketing to create rich, emotional…

Here’s How to Make Your Marketing War Room More Zeitgeist Than Zombie

Real-time efforts must be perpetual, not pop up

In the 2000s we built media labs. In the 2010s we've built "live rooms"—much heralded pop-up work spaces in which brands and agencies sift through the noise of real-time data. Shenan…

72andSunny Nabs Event Marketing Player

Exec brings car experience from Deutsch/LA

72andSunny has turned to a key player at a rival shop to build an event marketing practice at the agency. Audrey Eden, evp of experiential marketing at Deutsch/LA since late 2010,…

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