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Topic: Evb

Ad of the Day: JCPenney Has Store Shoppers Surprise Complete Strangers With Gifts

Awkward stunt then gets all warm and fuzzy

Is giving to others the greatest gift of all? Even the sourest Scrooge might admit the idea has merit after checking out JCPenney's #JustGotJingled campaign from EVB and Victors & Spoils. In…

Ad of the Day: Morris the Cat of 9Lives Leaps Into the Future With Wearable Tech

Website gives 'cat's eye view'

Morris the Cat, whose 9Lives cat food ads from the '70s and '80s are all over YouTube, shakes off the cobwebs and joins the 21st century in the brand's new…

Meow Mix Unveils Catstarter, a Kickstarter for Cats

Support cool new inventions for your favorite feline

It's a wonder that cat-related brands don't already rule the Internet. Cat-food brand and renowned jingle lover Meow Mix makes a move in that direction with an amusing and even potentially…

JCPenney Awesomely Remixes 'No Diggity' as 'Go Ligety' for the Olympics

Blackstreet's C. Black stars

Let's take a break from the pre-Super Bowl ad madness to take a look at a spot for that ­other big February sporting event—that's right, we're talking about the Sochi…

JCPenney Switches Creative Agencies Yet Again

Trio of Doner, EVB, Victors & Spoils replaces Y&R

That was fast. Six months after hiring Young & Rubicam to lead its creative efforts, JCPenney has replaced Y&R with a trio of agencies: Doner, EVB and Victors & Spoils. The…

Sarah Silverman develops taste for unicorn

The Serenading Unicorn is a two-timing bastard! Or is he? Sarah Silverman has been known to overreact in the past, and that suggestive text on her furry boyfriend's phone could've…

Wrigley's 'Serenading Unicorn' covers Devo

As if the bizarre dude-ranch-themed music video for Devo's "Whip It" weren't absurd enough to begin with, agency EVB covers the classic in the latest edition of its "Serenading Unicorn"…

Orbit's roaming mouth is bit of a clean freak

Two campaigns with disembodied mouths in one week—what were the chances? First, we had Virgin Mobile's gabby gum-flappers. Now, Wrigley's Orbit gum sends a faceless mouth cruising around…

EVB positions ballet for the next generation

True or false: In our postmodern, high-tech age, ballet is more relevant than ever. It's a trick question—ballet was never relevant. Which brings us to EVB's photo mash-up campaign…

EVB puts up its own 'Elf Yourself' Google ad

Back to the "Elf Yourself" thing for a moment. EVB and Toy New York actually have a good relationship, I'm told. While both agencies want credit for their part…

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