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Meow Mix Unveils Catstarter, a Kickstarter for Cats Support cool new inventions for your favorite feline

It's a wonder that cat-related brands don't already rule the Internet. Cat-food brand and renowned jingle lover Meow Mix makes a move in that direction with an amusing and even potentially…

March 18, 2014, 2:44 PM EDT

JCPenney Awesomely Remixes 'No Diggity' as 'Go Ligety' for the Olympics Blackstreet's C. Black stars

Let's take a break from the pre-Super Bowl ad madness to take a look at a spot for that ­other big February sporting event—that's right, we're talking about the Sochi…

January 29, 2014, 2:39 PM EST

JCPenney Switches Creative Agencies Yet Again Trio of Doner, EVB, Victors & Spoils replaces Y&R

That was fast. Six months after hiring Young & Rubicam to lead its creative efforts, JCPenney has replaced Y&R with a trio of agencies: Doner, EVB and Victors & Spoils. The…

October 8, 2013, 2:41 PM EDT

Sarah Silverman develops taste for unicorn

The Serenading Unicorn is a two-timing bastard! Or is he? Sarah Silverman has been known to overreact in the past, and that suggestive text on her furry boyfriend's phone could've…

April 7, 2011, 3:49 PM EDT

Wrigley's 'Serenading Unicorn' covers Devo

As if the bizarre dude-ranch-themed music video for Devo's "Whip It" weren't absurd enough to begin with, agency EVB covers the classic in the latest edition of its "Serenading Unicorn"…

March 2, 2011, 1:03 PM EST

Orbit's roaming mouth is bit of a clean freak

Two campaigns with disembodied mouths in one week—what were the chances? First, we had Virgin Mobile's gabby gum-flappers. Now, Wrigley's Orbit gum sends a faceless mouth cruising around…

November 18, 2009, 10:23 AM EST

EVB positions ballet for the next generation

True or false: In our postmodern, high-tech age, ballet is more relevant than ever. It's a trick question—ballet was never relevant. Which brings us to EVB's photo mash-up campaign…

May 4, 2009, 7:46 AM EDT

EVB puts up its own 'Elf Yourself' Google ad

Back to the "Elf Yourself" thing for a moment. EVB and Toy New York actually have a good relationship, I'm told. While both agencies want credit for their part…

November 20, 2008, 9:31 AM EST

Anyone else want credit for 'Elf Yourself'?

We all know how touchy ad people can be over getting credit for their ideas. I see it all the time as a reporter. Of course, it's harder to…

November 13, 2008, 12:43 PM EST

Levi's wants it both ways, and it's working!

Levi's artsy, monochrome Cutwater campaign celebrates the "average woman," comfortable with herself and her Levi's jeans. Meanwhile, the brand's sophomoric EVB-produced viral effort urges the gruffer sex to "Unbutton your…

October 8, 2008, 7:49 AM EDT