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Topic: Estee Lauder

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Hoover, Dirt Devil and Oreck Tap Johannes Leonardo First work expected in spring 2015

Johannes Leonardo is getting into the floor care business. The New York agency has landed creative work for four TTI Floor Care brands, including Hoover, Dirt Devil and Oreck, as well…

July 10, 2014, 2:31 PM EDT

Estée Lauder Hires an Agency for Global Assignment Johannes Leonardo beats Sid Lee in a pitch

Johannes Leonardo has prevailed in Estée Lauder's global creative review, according to sources. Sources previously identified the other finalist as Sid Lee. Global media spending was not available, but in the…

June 19, 2014, 2:27 PM EDT

Derek Lam Believes in Fashion for the Masses He's part of a breed of hot designers making luxury more accessible

Derek Lam remembers a time when it would take years before an apparel brand was established enough to spin off a secondary line aimed at catering to the masses. But Lam,…

May 4, 2014, 8:25 PM EDT

Designers' Beauty Lines Offer Luxe on a Dime Brands like Tory Burch are branching out into cosmetics

Michael Kors, Tory Burch and Marc by Marc Jacobs have found success by lowering the barrier for entry into the luxury space. Now, in an effort to attract an even…

May 4, 2014, 8:24 PM EDT

2 Shops Chase Estée Lauder's Global Creative Account Selection in the search is expected next month

Estée Lauder is in the final stages of a search for an agency to handle a global creative assignment, as the cosmetics giant continues to rethink its agency roster. The assignment…

February 21, 2014, 4:08 PM EST

Portrait: Story Worldwide As an adman, Jon King of post-punk band Gang of Four fame has found a new way of affecting change

Specs Who Jon King, managing director, Story Worldwide U.K.  What Digital marketing and custom-content agency Where Story Worldwide, London For a capitalism-critiquing, post-punk singer to end up advertising cosmetics might not seem like the…

March 22, 2012, 6:12 AM EDT

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