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Topic: Estee Lauder

Millennial Models Like Gigi Hadid, Fueled by Social, Are Hitting the Fashion Stratosphere

Fans favor bold personalities, not just beauty

It's about 6 p.m. on a chilly Tuesday in late March, and model Gigi Hadid, equipped with a jar of charcoal pencils, is gleefully scrawling enormous hashtags on the stark…

Estée Lauder’s New Weapons for Fighting Breast Cancer

Raises profile of awareness campaign

Estée Lauder is boosting their annual Breast Cancer Awareness campaign to new territory for 2014, according to The New York Times. Every October, Estée Lauder leads the charge for Breast Cancer…

Hoover, Dirt Devil and Oreck Tap Johannes Leonardo

First work expected in spring 2015

Johannes Leonardo is getting into the floor care business. The New York agency has landed creative work for four TTI Floor Care brands, including Hoover, Dirt Devil and Oreck, as well…

Estée Lauder Hires an Agency for Global Assignment

Johannes Leonardo beats Sid Lee in a pitch

Johannes Leonardo has prevailed in Estée Lauder's global creative review, according to sources. Sources previously identified the other finalist as Sid Lee. Global media spending was not available, but in the…

Derek Lam Believes in Fashion for the Masses

He's part of a breed of hot designers making luxury more accessible

Derek Lam remembers a time when it would take years before an apparel brand was established enough to spin off a secondary line aimed at catering to the masses. But Lam,…

Designers' Beauty Lines Offer Luxe on a Dime

Brands like Tory Burch are branching out into cosmetics

Michael Kors, Tory Burch and Marc by Marc Jacobs have found success by lowering the barrier for entry into the luxury space. Now, in an effort to attract an even…

2 Shops Chase Estée Lauder's Global Creative Account

Selection in the search is expected next month

Estée Lauder is in the final stages of a search for an agency to handle a global creative assignment, as the cosmetics giant continues to rethink its agency roster. The assignment…

Portrait: Story Worldwide

As an adman, Jon King of post-punk band Gang of Four fame has found a new way of affecting change

Specs Who Jon King, managing director, Story Worldwide U.K.  What Digital marketing and custom-content agency Where Story Worldwide, London For a capitalism-critiquing, post-punk singer to end up advertising cosmetics might not seem like the…

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