Topic: esports

5 Ways Marketers Need to Rethink Their Approach to Sports Partnerships

Strategies to get brands on the field with today's consumers

Sports are inherently nostalgic. We all share memories of that game-winning play or agonizing defeat. These moments never leave us. They become a part of our lives. Greg D'Alba Illustration: Alex Fine With…

Marshawn Lynch Headlines ESPN The Magazine's Leap into Video Games

Print pub tests gaming waters

ESPN The Magazine is dropping an "eSports" issue this week with Seattle Seahawks star Marshawn Lynch gracing its cover. In a feature story, Lynch, who is notoriously uncooperative with the…

Report: YouTube to Acquire Twitch for $1 Billion

Portal boasts 90-plus percent ad completion rate

Is YouTube making a play in the livestreamed video game world? It has offered to buy eSports streaming portal Twitch for more than $1 billion, according to a Variety report.…

Meet the Woman Behind Assassin’s Creed

Ubisoft exec Jade Raymond helps cut Hollywood deals as they prepare to launch a new franchise

Jade Raymond thinks it would be cool to live in a world in which traffic lights change on her command, one in which she has all the keys to all…

Twitch Bids Adieu to CBSi Ad Sales

ESports hub sets up internal sales team led by CRO Jonathan Simpson-Bint, one of the principal players in the growing eSports genre (i.e. watching people play video games), will stop selling its ad inventory through CBS Interactive's sales team and will instead…