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Topic: esports

9 Members of Video’s Vanguard Discuss Creating Content for the Scrolling Economy

And how to get consumers' attention

  brightcove.createExperiences(); As the fifth annual Digital Content NewFronts kick off today, Adweek and the IAB convened a panel of nine…

CNN Is Joining the NewFronts as It Pushes Further Into Digital Video

Activision Blizzard also looks to tout eSports to buyers

The two newest participants in the Digital Content NewFronts are among the oldest companies taking part in the two-week advertising bazaar. CNN, founded in 1980, and Activision Blizzard, which has roots…

5 Questions You Should Answer If You Want Your Mobile Marketing to Work

Where growth is coming from, building trust and more

While it's no surprise that mobile devices are playing a larger role in consumers' lives, the growth in the use of smartphone devices has had a transformative impact on the…

As eSports Goes Mainstream, The CW Is the Latest TV Network to Get in the Game

It's no longer a niche product

Earlier this week, Adweek looked at how major TV networks like TBS and ESPN are riding the wave of eSports' growth into the mainstream. On Monday night, another big TV…

As eSports Grows Online, TV Networks Like TBS and ESPN Are Hoping to Cash In

And it's helping brands reach elusive male millennials

When TBS premieres its inaugural eSports competition on May 27, advertisers and programmers will be watching closely to see if the nascent world of organized multiplayer video gaming is ready…

5 Ways Marketers Need to Rethink Their Approach to Sports Partnerships

Strategies to get brands on the field with today's consumers

Sports are inherently nostalgic. We all share memories of that game-winning play or agonizing defeat. These moments never leave us. They become a part of our lives. Greg D'Alba Illustration: Alex Fine With…

Marshawn Lynch Headlines ESPN The Magazine's Leap into Video Games

Print pub tests gaming waters

ESPN The Magazine is dropping an "eSports" issue this week with Seattle Seahawks star Marshawn Lynch gracing its cover. In a feature story, Lynch, who is notoriously uncooperative with the…

Report: YouTube to Acquire Twitch for $1 Billion

Portal boasts 90-plus percent ad completion rate

Is YouTube making a play in the livestreamed video game world? It has offered to buy eSports streaming portal Twitch for more than $1 billion, according to a Variety report.…

Meet the Woman Behind Assassin’s Creed

Ubisoft exec Jade Raymond helps cut Hollywood deals as they prepare to launch a new franchise

Jade Raymond thinks it would be cool to live in a world in which traffic lights change on her command, one in which she has all the keys to all…

Twitch Bids Adieu to CBSi Ad Sales

ESports hub sets up internal sales team led by CRO Jonathan Simpson-Bint

Twitch.tv, one of the principal players in the growing eSports genre (i.e. watching people play video games), will stop selling its ad inventory through CBS Interactive's sales team and will instead…

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