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Topic: Erin McPherson

Fusion and Maker Studios Team Up With Cross-Platform Partnership Will feature unscripted clips

Media company Fusion and online video network Maker Studios have joined together in a cross-platform partnership to theoretically expand the reach of both companies. The partnership will include a "Maker Block"…

October 13, 2014, 2:50 PM EDT

Brands Make Prankvertising Positive A safer way to take advantage of the popularity of stunt ads

In March, Defy Media’s Prank It Fwd series surprised a waitress named Chelsea by giving her the “Best Shift Ever.” Instead of receiving tips, Chelsea got a bevy of bonuses…

October 12, 2014, 9:07 PM EDT

Yahoo's Mayer Looking for TV-Sized Hit Company talking to top Hollywood studios and agents

At CES, Marissa Mayer had some fun hanging out the cast of Saturday Night Live. Turns out, she wants her own 30 Rock. The Yahoo CEO is aiming big when it…

January 9, 2014, 6:00 AM EST

Big Questions Hang Over Yahoo at CES Mayer set to get some of her first face time with major digital agencies

CES isn’t just a critical time for TV manufacturers, tablet companies and electronic roller skate inventors to lay out their wares for the year. It’s also turning out to be…

December 19, 2012, 10:33 AM EST

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