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Topic: Erin McPherson

How to Advertise to the Millennial Who Hates Advertising

'The new authority is authenticity,' Maker Studios exec says

Maker Studios' chief content officer Erin McPherson has a few words of advice for marketers trying to reach millennials: You're not going to get them with traditional ads. "This generation doesn't dislike…

Fusion and Maker Studios Team Up With Cross-Platform Partnership

Will feature unscripted clips

Media company Fusion and online video network Maker Studios have joined together in a cross-platform partnership to theoretically expand the reach of both companies. The partnership will include a "Maker Block"…

Brands Make Prankvertising Positive

A safer way to take advantage of the popularity of stunt ads

In March, Defy Media’s Prank It Fwd series surprised a waitress named Chelsea by giving her the “Best Shift Ever.” Instead of receiving tips, Chelsea got a bevy of bonuses…

Yahoo's Mayer Looking for TV-Sized Hit

Company talking to top Hollywood studios and agents

At CES, Marissa Mayer had some fun hanging out the cast of Saturday Night Live. Turns out, she wants her own 30 Rock. The Yahoo CEO is aiming big when it…

Big Questions Hang Over Yahoo at CES

Mayer set to get some of her first face time with major digital agencies

CES isn’t just a critical time for TV manufacturers, tablet companies and electronic roller skate inventors to lay out their wares for the year. It’s also turning out to be…

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