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Topic: Entertainment marketing

For This N.Y. Shop, Selling Broadway Shows Is Anything but Traditional

AKA NYC's ads lean on entertainment, not critics’ accolades

Specs Who (Front to back) ecd Bashan Aquart, managing partner Elizabeth Furze, content director Jamaal Parham and managing partner Scott Moore What Full-service entertainment marketing agency Where New York, London, Sydney Founded in 2010…

In the Data Era, Theater Marketers Can No Longer Act Like Digital Understudies

Targeting takes center stage

Marketing for plays and musicals probably hasn't been this tough since the Great Depression—even on Broadway. Producers can largely thank the Internet and smartphones for that tough reality, though. Getting…

AmEx Flies the Flannel on Twitter

Credit firm offers Soundgarden concert tickets

New York-area fans of Soundgarden could be in for a Twitter treat, as the grunge band has teamed with American Express to make its concert tickets cheaper than a flannel…

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