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Topic: Engagement

5 Secrets to Making a Winning Media Plan

MediaCom CEO Sasha Savic: Motivate consumers with value

I don't know about you, but as a kid, I didn't dream of becoming a media planner. I wanted to be a singer or a TV personality. Unfortunately, you must…

Infographic: Engaging Content Has Everything to Do With Emotion

New study from AOL finds 8 motivators

As content accounts for more of marketers' budgets, finding direct paths to target audiences becomes increasingly important. AOL Insights analyzed over 7,300 moments when a person engaged with specific content…

Wix.com's Super Bowl Spot Captured a Ton of Late-Game Buzz

These charts time-stamp when ads got the best engagement

Wix.com's Big Game commercial got positive reviews Sunday night, but the website-design company also benefited greatly from the dramatic, late-game developments of the New England-Seattle contest, according to 4C's data. The…

This Is Tiffany's First Engagement Ad to Feature a Same-Sex Couple

The iconic brand rings in 2015 right

Tiffany & Co. made headlines this weekend with a preview of its new campaign, featuring seven real-life couples who've all popped the question—including a same-sex couple. The real-life gay couple, a…

Facebook Says If You Like Video Then You'll See More of It

Views double in past six months

Facebook is giving video views more weight in its News Feed algorithm, which determines what users see from brands and friends on the social network. The greater emphasis on video…

Some Question Just How Great Online Video Engagement Is

'This is the sleeper topic'

Is online video engagement really as good as people claim it is? No doubt, online video viewership is soaring. Total views rose 38 percent year-over-year in 2Q, according to FreeWheel, an…

Brands Favor Social Shares Over Likes

Chatter is key

Asking consumers to like an ad or post on Facebook—common practice among marketers for years—has, let’s face it, become about as popular as Friendster. While Facebook has for some time now…

What Does That Second Screen Mean for Viewers and Advertisers?

Audio is the secret

The more screens you have, the more likely you are to engage in media multitasking. To find out what all that means for programmers and advertisers, the Time Warner Medialab…

MLB Advanced Media Planning Major Game Initiative This Summer

CEO Bowman explains why platforms matter during IAB sitdown

MLB Advanced Media is a quietly powerful force in digital media. Like, really powerful. With some projecting revenue of $500 million in 2012 and clients like NCAA March Madness and…

Moat Partners With 24/7 Media With Hopes of Shaking Up Analytics

The startup will now be able to provide analytics to over 9,000 companies globally

As the confusing digital advertising landscape changes with each new day, Moat, a brand intelligence and analytics company, is trying to bring some clarity to move past the basic click metrics.  The…

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