Engagement | Adweek

Brands Favor Social Shares Over Likes Chatter is key By Christopher Heine

Asking consumers to like an ad or post on Facebook—common practice among marketers for years—has, let’s face it, become about as popular as Friendster. While Facebook has for some time now…

April 1, 2013, 10:55 PM EDT

What Does That Second Screen Mean for Viewers and Advertisers? Audio is the secret By Lucia Moses

The more screens you have, the more likely you are to engage in media multitasking. To find out what all that means for programmers and advertisers, the Time Warner Medialab…

March 31, 2013, 9:42 PM EDT

MLB Advanced Media Planning Major Game Initiative This Summer CEO Bowman explains why platforms matter during IAB sitdown By Charlie Warzel

MLB Advanced Media is a quietly powerful force in digital media. Like, really powerful. With some projecting revenue of $500 million in 2012 and clients like NCAA March Madness and…

May 17, 2012, 5:31 PM EDT

Moat Partners With 24/7 Media With Hopes of Shaking Up Analytics The startup will now be able to provide analytics to over 9,000 companies globally By Charlie Warzel

As the confusing digital advertising landscape changes with each new day, Moat, a brand intelligence and analytics company, is trying to bring some clarity to move past the basic click metrics. The…

May 16, 2012, 9:47 AM EDT

Moat Raises $12 Million to Beef Up Online Ad Analytics Led by the Mayfield Fund, the investment highlights importance of online ad metrics By Charlie Warzel

If you were wondering just how important online advertising analytics will be as digital media continues to evolve, look no further than Moat’s $12 million Series B funding round announced…

April 23, 2012, 5:40 PM EDT

Topic: Engagement