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Topic: Engagement

Wix.com's Super Bowl Spot Captured a Ton of Late-Game Buzz These charts time-stamp when ads got the best engagement

Wix.com's Big Game commercial got positive reviews Sunday night, but the website-design company also benefited greatly from the dramatic, late-game developments of the New England-Seattle contest, according to 4C's data. The…

February 2, 2015, 5:56 PM EST

This Is Tiffany's First Engagement Ad to Feature a Same-Sex Couple The iconic brand rings in 2015 right

Tiffany & Co. made headlines this weekend with a preview of its new campaign, featuring seven real-life couples who've all popped the question—including a same-sex couple. The real-life gay couple, a…

January 12, 2015, 12:19 PM EST

Facebook Says If You Like Video Then You'll See More of It Views double in past six months

Facebook is giving video views more weight in its News Feed algorithm, which determines what users see from brands and friends on the social network. The greater emphasis on video…

June 23, 2014, 4:29 PM EDT

Some Question Just How Great Online Video Engagement Is 'This is the sleeper topic'

Is online video engagement really as good as people claim it is? No doubt, online video viewership is soaring. Total views rose 38 percent year-over-year in 2Q, according to FreeWheel, an…

September 16, 2013, 12:00 AM EDT

Brands Favor Social Shares Over Likes Chatter is key

Asking consumers to like an ad or post on Facebook—common practice among marketers for years—has, let’s face it, become about as popular as Friendster. While Facebook has for some time now…

April 1, 2013, 10:55 PM EDT

What Does That Second Screen Mean for Viewers and Advertisers? Audio is the secret

The more screens you have, the more likely you are to engage in media multitasking. To find out what all that means for programmers and advertisers, the Time Warner Medialab…

March 31, 2013, 9:42 PM EDT

MLB Advanced Media Planning Major Game Initiative This Summer CEO Bowman explains why platforms matter during IAB sitdown

MLB Advanced Media is a quietly powerful force in digital media. Like, really powerful. With some projecting revenue of $500 million in 2012 and clients like NCAA March Madness and…

May 17, 2012, 5:31 PM EDT

Moat Partners With 24/7 Media With Hopes of Shaking Up Analytics The startup will now be able to provide analytics to over 9,000 companies globally

As the confusing digital advertising landscape changes with each new day, Moat, a brand intelligence and analytics company, is trying to bring some clarity to move past the basic click metrics.  The…

May 16, 2012, 9:47 AM EDT

Moat Raises $12 Million to Beef Up Online Ad Analytics Led by the Mayfield Fund, the investment highlights importance of online ad metrics

If you were wondering just how important online advertising analytics will be as digital media continues to evolve, look no further than Moat’s $12 million Series B funding round announced…

April 23, 2012, 5:40 PM EDT

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