Topic: Empire

Why Some Broadcast Shows Are Getting Smaller, Cable-Sized Season Orders

This Is Us, The Good Place and 24: Legacy won’t make 22 episodes

It was no surprise that NBC gave This Is Us a full-season pickup on Tuesday—after all, the series had the highest-rated 18-49 debut of any new series last week: a…

Fox’s Sponsored Snapchat Lens Boosted Brand Awareness for Empire by 16 Points

And totaled 33 million plays

In February, Snapchat officially announced that it had been working with WPP-owned Millward Brown for over a year to measure the effectiveness of campaigns for marketers, including brand awareness, intent…

Hulu Serves as the Savior to Your Peak TV Woes in New Campaign With Aaron Paul

twofifteenmccann spots will appear on broadcast and digital platforms

There's a record-breaking number of shows on television—we're at "Peak TV" after all—and it can seem impossible to keep up. Hulu is here to help in a new campaign from…

BET Hopes New Scripted Projects Will Keep It on Top Among African-American Audiences

Partners with Tidal on music anthology series

BET has been around for 35 years and has reigned as the top media brand for young African-American audiences for the past 15 years. And at the Viacom network's upfront presentation…

Fox Looks to Make Empire an Enduring Success, Not Just a Short-Term Hit

There's a danger in shows burning too hot and fast

Empire might not be as white-hot as it was in Season 1, but the show remains one of TV's biggest hits, and its ratings among 18- to 49-year-olds are twice…

TV One Just Nabbed the Cable Rights for Fox's Smash Hit 'Empire'

Network renews 7 series, green-lights 7 more

TV One is entering its awkward middle-school years, but as the African-American themed channel heads into its 12th year, it sees an opportunity for reinvention. "The great thing about adolescence is…

Meet the New Digital Agency That Already Has 2,000 Big Names on Board

Laundry Service spins off Cycle to make BuzzFeed-style content

Sports and marketing endorsements have long gone hand in hand, but the form those endorsements tend to take is increasingly shifting from traditional TV spots to sponsored Instagram posts. Nearly a…

Why Detavio Samuels Left His Job to Start an Agency That Speaks to Black Consumers

A major moment for diverse stories

Specs Name Detavio Samuels Age 35 New gig President, Interactive One and One Solution/OneX Old gig President of GlobalHue Twitter @detavio Adweek: You've launched a branded content studio that targets black consumers. What is different about…

Fox Renews Empire and Prepares for Life After American Idol

Plus, a slew of renewals and reboots in 2016

It has broadcast's biggest new show in a decade in Empire, but Fox is "still in rebuilding mode," according to Fox Television Group co-chairman and co-CEO Gary Newman. Its biggest…

Live-Plus-Same-Day Ratings Are Down, but Not Out

Fox gives up on them, but rivals and buyers say they still have value

The Nov. 25 episode of Empire was watched by 9.2 million viewers and logged a 3.2 rating in adults 18-49, but there wasn't a peep from Fox about the live-plus-same-day…