Election 2012 | Adweek Election 2012 | Adweek

Topic: Election 2012

Terror Apocalypse vs. Lena Dunham: Who Gets Your Vote? Left and right bring out the big guns

Here's today's matchup of contrasting political ads, both released yesterday: The end of the world vs. Lena Dunham sex jokes. In the Republican corner, the Super PAC called Winning Our…

October 26, 2012, 1:02 PM EDT

Political TV Ads Shatter Records It's not over yet

Tired of all those political ads on TV? Brace yourself. The past few months were only a warm-up for the coming days leading up to Nov. 6, when about one-third…

October 24, 2012, 5:55 PM EDT

Digital Lessons From the Final Presidential Debate Hop on those trends, and don't be shy about declaring victory before it's over

So, the final debate has come and gone and all that's left is the spin. After obsessively watching and tracking the debates on Twitter, here are a few quick digital…

October 23, 2012, 5:06 AM EDT

Some Surprising TV Shows for Reaching Independent Voters News isn't the only game in town

Who knew that It's Always Sunny in Philadelphia would be the top show in Washington, D.C., for reaching independent voters? Or that Ugly Betty in Miami, Heartland in Las Vegas…

October 22, 2012, 12:01 AM EDT

Politically Connected In battleground states, a deluge of campaign cash transforms local TV markets like Roanoke, Va.

Roanoke, Va., makes up half of the 68th-largest DMA in the country, and while it’s just a four-hour drive from Washington, D.C., it may as well be a world away.…

October 22, 2012, 12:00 AM EDT

Vote Now So You Can Complain Later, Says Election Campaign Third Street flips old adage on its head

"If you don't vote, you can't complain," the old saying goes. But that's not a great foundation for an ad campaign about voting—it's the wrong way around. How about: "If…

October 19, 2012, 12:01 PM EDT

Binder Boom: Trapper Keeper Mentioned 5,500 Times in 24 Hours Iconic '80s brand gets big buzz from Romney debate comment

I know, we're all tired of hearing about Mitt Romney's "binders full of women" comment at Tuesday night's debate, but I still wanted to share a fun fact: Over the…

October 17, 2012, 6:37 PM EDT

Analyst: Political Ads on TV Stations Top $1 Billion Television advertising up 26% in September

It doesn't take a pollster to see that political spending on local TV has already begun to accelerate as Election Day nears. By the end of September, political spending in…

October 17, 2012, 5:51 PM EDT

What a Surprise, Spirit Airlines Is Having a 'Binders' Fare Sale Pop-vulture marketer strikes again

You can set your watch to Spirit Airlines's dumb promotions tied to provocative current events. And sure enough, they're advertising a "Binders Full of Sales" deal today—a reference to Mitt…

October 17, 2012, 3:57 PM EDT

Data Points: Mobile Election Can your phone predict your vote?

With the rise of mobile devices to stay caught up on the news and candidates starting to use them for advertising and fundraising, it's no wonder people are calling this…

October 17, 2012, 6:17 AM EDT