Topic: Election 2012

Terror Apocalypse vs. Lena Dunham: Who Gets Your Vote?

Left and right bring out the big guns

Here's today's matchup of contrasting political ads, both released yesterday: The end of the world vs. Lena Dunham sex jokes. In the Republican corner, the Super PAC called Winning Our…

Political TV Ads Shatter Records

It's not over yet

Tired of all those political ads on TV? Brace yourself. The past few months were only a warm-up for the coming days leading up to Nov. 6, when about one-third…

Digital Lessons From the Final Presidential Debate

Hop on those trends, and don't be shy about declaring victory before it's over

So, the final debate has come and gone and all that's left is the spin. After obsessively watching and tracking the debates on Twitter, here are a few quick digital…

Some Surprising TV Shows for Reaching Independent Voters

News isn't the only game in town

Who knew that It's Always Sunny in Philadelphia would be the top show in Washington, D.C., for reaching independent voters? Or that Ugly Betty in Miami, Heartland in Las Vegas…

Politically Connected

In battleground states, a deluge of campaign cash transforms local TV markets like Roanoke, Va.

Roanoke, Va., makes up half of the 68th-largest DMA in the country, and while it’s just a four-hour drive from Washington, D.C., it may as well be a world away.…

Vote Now So You Can Complain Later, Says Election Campaign

Third Street flips old adage on its head

"If you don't vote, you can't complain," the old saying goes. But that's not a great foundation for an ad campaign about voting—it's the wrong way around. How about: "If…

Binder Boom: Trapper Keeper Mentioned 5,500 Times in 24 Hours

Iconic '80s brand gets big buzz from Romney debate comment

I know, we're all tired of hearing about Mitt Romney's "binders full of women" comment at Tuesday night's debate, but I still wanted to share a fun fact: Over the…

Analyst: Political Ads on TV Stations Top $1 Billion

Television advertising up 26% in September

It doesn't take a pollster to see that political spending on local TV has already begun to accelerate as Election Day nears. By the end of September, political spending in…

What a Surprise, Spirit Airlines Is Having a 'Binders' Fare Sale

Pop-vulture marketer strikes again

You can set your watch to Spirit Airlines's dumb promotions tied to provocative current events. And sure enough, they're advertising a "Binders Full of Sales" deal today—a reference to Mitt…

Data Points: Mobile Election

Can your phone predict your vote?

With the rise of mobile devices to stay caught up on the news and candidates starting to use them for advertising and fundraising, it's no wonder people are calling this…