Election 2012 | Adweek
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Topic: Election 2012

It's the Data, Dummy: Obama Re-Elected, but Nate Silver Knew That Already Stats, not punditry, win the day

It's finally over. After nearly two full years of fringe candidates, mudslinging, punditry and speculation, Barack Obama won re-election this evening, made official by Mitt Romney's concession just before 1…

November 7, 2012, 1:50 AM EST

Eight Local Political Spots With Huge Pricetags Half a minute in a swing state like Virginia can cost a whole lot of money

Regardless of your position on the free-market economy, it's got to be frustrating when it turns out that some vital product is in such scarce supply that demand goes right…

November 6, 2012, 7:41 PM EST

This Is What the Digital Election Looks Like The tools that demonstrate the Web's importance to the 2012 election cycle—and maybe its future

The digital election. The Twitter election. First we speculated, then we declared it to be true. Whatever the outcome this evening (or perhaps even days down the road), there is…

November 6, 2012, 5:20 PM EST

Newspapers Lower Paywalls for Election NYT and WSJ offer unlimited online access for 24 hours

Last week, The New York Times and The Wall Street Journal lowered their paywalls to give readers unfettered access to Hurricane Sandy coverage. Today, newspapers are again demolishing their paywalls…

November 6, 2012, 2:34 PM EST

Michelle Obama and Joe Biden's Twitter Twist Flotus and veep use social site like an email channel

First lady Michelle Obama and vice president Joe Biden have been using Twitter like a secondary email platform to get out the vote during this election cycle's last hours. The…

November 6, 2012, 1:29 PM EST

Romney Didn't Crack Top 100 Display Ad List Until October Obama dominates digital display game, but Romney makes huge November push

The political ad game is basically over. And while the two candidates and their respective Super PACs have assailed TV, radio and the Web with their pleas, all that's left…

November 6, 2012, 12:18 PM EST

Voters Take to Social Media to Influence Election Impact on final vote unknown

Getting out the vote has traditionally been a ground game, a combination of telephone calls and transportation to the polls. But this year, social media has come into greater play,…

November 6, 2012, 11:54 AM EST

Will Ferrell Will Do Anything for You, If You Just Vote for Obama Tempting 11th-hour offer

Will Ferrell delivers the silliest and perhaps the most inspired presidential endorsement of the campaign season, donning a red smoking jacket and sporting a porny mustache as he offers to…

November 6, 2012, 8:02 AM EST

In Late Push, Candidates Target Big Ten Network Fox Sports' RSNs drum up big business with Obama, Romney backers

Local sports have elbowed their way into the presidential election season, as both campaigns and the various PACs looking to sway voters have targeted RSNs in key battleground states. President Barack…

November 5, 2012, 4:52 PM EST

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