Topic: The Economist

NewsCred Helps Brands Become Publishers

Syndication platform partners with real-time ad platform Flite

With the brands-as-publishers movement well under way, new partnerships are popping up to help marketers engage audiences and allow publishers to spread their content further across the Web. Today, NewsCred,…

First Mover: Chris Hughes

The Facebook co-founder has big ideas for expanding the appeal of 'The New Republic'

Specs Age 28 New gig Publisher, editor in chief, The New Republic Old gig Facebook co-founder, Obama campaign strategist, founder of Jumo After Facebook and Washington, what’s it like to be part of the…

Portrait: Walrus

This New York shop has an affinity for like-minded news and entertainment clients

Specs Who Frances Webster, co-founder, managing director; Deacon Webster, co-founder, chief creative officer  What Creative boutique agency Where Walrus offices, New York Seven-year-old Walrus, which formed from the ashes of Mad Dogs & Englishmen,…

'Economist' Reveals Digital Circ

Magazines slow to adopt new reporting format

As the number of digital reading devices has grown, publishers have evolved to keep up. So, too, have the firms that audit them. Last year, with ad buyers clamoring for…

Who's Got the Digital Circulation?

Magazines have been on the tablet for the past couple of years, but has it paid off?

Magazines have been hunkering down the past two years to translate their content to tablets and e-readers, but they have little to show for their efforts so far. Digital editions totaled…

The Economist Launches Tablet-Only 2012 Election App

The free HTML5 app aggregates content, tweets, links

The Economist Group is giving political junkies one more way to follow the 2012 election with a just-announced, tablet-only app. The free HTML5 app, called Electionism, will include content from…

Bloomberg Bows Luxe Mag

'Markets' doubles down with 'Pursuits' spinoff

Through its terminal business, Bloomberg LP has served as a tool for financiers to make money. Now, it’ll tell them how to spend it. Bloomberg Markets, the monthly magazine sent free…

Business Is Booming for the Economist Group

No downturn here: record operating profits for 2011

While the outlook for most U.K. newspapers and magazines has been pretty gloomy, with many publications having reported losses or declining sales over the past year, the Economist Group is…

Information Diet: Josh Charles

The 'Good Wife' star confesses his prediliction for print

Adweek: What’s the first information you consume in the morning? Josh Charles: When I’m filming, my mornings are generally really rushed, so I don’t always have the luxury to sit down…