Topic: The Economist
Weekly newsmagazines, already challenged to stay relevant when news is available around the clock, now have to figure out how to make sure they get in readers’ hands on a…
The Daily will fire off its last electronic dispatches Dec. 15, bringing an end to a deeply flawed, but ultimately important experiment in digital journalism. When the News Corp.-owned publication announced…
In a shift to a more digitally-driven marketing strategy in North America, The Economist has tapped Atmosphere Proximity, N.Y., to lead brand communications and marketing after a review. Other agency contenders…
Newsweek, now facing a digital-only future, isn’t the only newsweekly that’s struggling in print. Fellow mass-audience title Time is down 19 percent in ad pages in the first half of…
Print media buyers have been pushing publishers to give up more information about their digital editions as they try to assess a new medium. Now, The Economist is delivering on…
Hungry for content to push out into social feeds, a growing number of marketers are adopting strategies that include repackaging articles from news sites on their own sites. For example, in…
At a conference hosted by The Economist Wednesday, Twitter CEO, Dick Costolo puffed out his chest much like like the company's recently modified bird logo as he spoke of Twitter's unique…
When Atlantic Media nabbed a journalist from The Economist for its new digital business news brand, Quartz, the poach had broader significance. With the launch, Atlantic Media is opening up…
With the brands-as-publishers movement well under way, new partnerships are popping up to help marketers engage audiences and allow publishers to spread their content further across the Web. Today, NewsCred,…
Specs Age 28 New gig Publisher, editor in chief, The New Republic Old gig Facebook co-founder, Obama campaign strategist, founder of Jumo After Facebook and Washington, what’s it like to be part of the…
