Topic: Ebay

Major Brands Are Betting Big on Podcasts, and It Seems to Be Paying Off

GE, eBay and more are seeing success with branded audio content

Are branded podcasts the new branded blogs? Ten years ago, marketers rushed to create blogs in hopes the emerging medium would offer a new, more personal way to tell their stories,…

Imgur Thinks Its Nerdy Millennial Male Users Will Actually Love Its New Native Ad Unit

It may help brands find internet's 'lost boys'

Imgur, a social platform for images and GIFs with 150 million monthly users, is announcing an ad product that doesn't have the most original name but seems to have intriguing potential.…

How eBay Crafts Its Social Ads to Target Both Geeky Guys and Fashionistas

It involves 16 different social platforms

Over the past few years, it's become increasingly hard for social marketers to pick which sites and platforms are worth their time and investment and which ones are passing fads…

Why Big Brands Are Suddenly Getting Cozy With Reddit

New ad-targeting tech and custom content are a draw

Just six months ago, Reddit—whose famous slogan is "The front page of the internet"—was a dangerous place for marketers because of its reputation as a pool of trolling and harassment. Now,…

Ad of the Day: eBay Builds New Campaign Around Song Lyrics, and It's Glorious

Delightfully designed spots from Goodby, Silverstein & Partners

Goodby, Silverstein & Partners just released one of the most playful, infectious and eye-catching ad campaigns of the year—five online spots for eBay that cleverly combine music and design to…

How Advertisers Are Getting on Board With Imgur, a Pinterest for the Millennial Male

75% of audience is under age 35

Here's the story of another Web destination popular with a hardcore audience of millennials but struggling with the question of how to introduce digital advertising to users critical of almost…

This Diabolical Hipster Hoodwinker Almost Sold a Bag of Brooklyn Air for $20,000

Then eBay stepped in to stop the madness

An eBay user this week diabolically played on people's love of all things Internet—where silly things often rise up #FTW—while trying to persuade any random rube to buy a Ziploc…

Not All Bots Are Trying to Rip Off Digital Advertisers

But even the 'good' ones can cost marketers plenty

It's been estimated that anywhere from 56 percent to 62 percent of Internet traffic is automated, meaning that ads routinely go unseen by actual people at a startling rate. But…

Q&A: CAA Marketing’s Fred Levron Trades Paris for the Idea Factory That Is L.A.

'If I'm not scared about an idea, it might not be worth doing'

Specs Who Fred Levron New gig creative director, CAA Marketing Old gig executive director and creative director, Ogilvy & Mather, Paris. Age 36 You went from having a long title at Ogilvy to a very short…

Here Are Forbes' 50 Most Influential CMOs of 2014

Study says males are 22% more influential than female peers

Male chief marketing officers on Forbes' third annual Appinions CMO Influence Study, which was released today, are 22 percent more influential than their female peers. Although women make up 32 percent…