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Topic: EA Sports

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Brand Publishers Are Ditching Facebook in Favor of Microsites They want to own their data, content

Brand publishers are more aware that they’re really just renting social media space on Facebook and are moving resources away from the social network. One agency said its clients are pulling…

September 22, 2014, 10:02 AM EDT

74% of Packers-Seahawks Google Searches Came Via Smartphone Game-day data underscores mobile's emergence

During last Thursday’s Packers-Seahawks matchup, smartphones were used in 74 percent of Google searches about the game, per the Mountain View, Calif.-based digital giant. And 33 percent of football-related searches…

September 11, 2014, 2:00 PM EDT

Ray Rice's Last Sponsor, Nike, Has Dropped Him No brand is standing by disgraced NFL player

Nike, who was former Baltimore Ravens running back Ray Rice's last official sponsor, confirmed today that the athlete is no longer on its roster. The company follows a slew of brands…

September 9, 2014, 12:27 PM EDT

Madden Game Uses Google to Create Gif Ads in Real Time Ads will mimic action on the field

EA Sports: It's in the meme. To promote its flagship Madden football game, EA Sports is trying out a new Google advertising program that allows the game maker to quickly…

September 4, 2014, 2:35 PM EDT

Adweek's Top 5 Commercials of the Week: June 13-20 Women's issues, the World Cup and a stiff drink—vote for your favorite

This week, girls rule with a powerful spot from Pantene urging women to stop mortgaging their authority with overuse of the phrase "I'm sorry," and a period piece with a…

June 20, 2014, 10:01 AM EDT

Former Strategy Chief at UM Lands at Heat Takes a top role at the S.F. shop

The former head of strategy at Universal McCann has taken a top role at Heat in San Francisco. Mike Barrett joins his new agency as managing director of communications strategy and…

July 23, 2013, 10:06 AM EDT

Portrait: Poptip New York-based startup taps into a social data gold mine after change of direction

Specs Who (clockwise, from left) Founder Kelsey Falter, product engineer Andrew Bonventre and engineers Joy Tao and Steve Kaliski What Social polling startup Where New York offices Poptip’s six-month-old Twitter polling service, which already…

January 31, 2013, 6:53 AM EST

First Mover: Jeff Karp The GSN exec thinks gaming can learn a lot from product placement in the movies

Specs Age 47 New gig Evp of mobile and social games, GSN Digital Old gig Evp, chief marketing and revenue officer, Zynga Why did you leave the gaming giant Zynga for its competitor, GSN…

December 3, 2012, 12:02 AM EST

Portrait: Troika Hollywood branding company sits at the crossroads of entertainment, sports

Specs Who Back row (l. to r.): Dan Pappalardo, ecd, co-founder; Gil Haslam, cd, sports; Whit Friese, cd, entertainment marketing; Dale Everett, cd, brand design. Front row (l. to r.): Reid…

November 23, 2012, 9:51 AM EST

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