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Topic: EA Sports

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Former Strategy Chief at UM Lands at Heat Takes a top role at the S.F. shop

The former head of strategy at Universal McCann has taken a top role at Heat in San Francisco. Mike Barrett joins his new agency as managing director of communications strategy and…

July 23, 2013, 10:06 AM EDT

Portrait: Poptip New York-based startup taps into a social data gold mine after change of direction

Specs Who (clockwise, from left) Founder Kelsey Falter, product engineer Andrew Bonventre and engineers Joy Tao and Steve Kaliski What Social polling startup Where New York offices Poptip’s six-month-old Twitter polling service, which already…

January 31, 2013, 6:53 AM EST

First Mover: Jeff Karp The GSN exec thinks gaming can learn a lot from product placement in the movies

Specs Age 47 New gig Evp of mobile and social games, GSN Digital Old gig Evp, chief marketing and revenue officer, Zynga Why did you leave the gaming giant Zynga for its competitor, GSN…

December 3, 2012, 12:02 AM EST

Portrait: Troika Hollywood branding company sits at the crossroads of entertainment, sports

Specs Who Back row (l. to r.): Dan Pappalardo, ecd, co-founder; Gil Haslam, cd, sports; Whit Friese, cd, entertainment marketing; Dale Everett, cd, brand design. Front row (l. to r.): Reid…

November 23, 2012, 9:51 AM EST

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