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Topic: E-retail

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Retailers Are Using Data-Based Approaches to Fight Showrooming A ‘call, click or come over’ strategy

Technology has given consumers the ability to be multichannel shoppers, giving rise to the showrooming phenomenon whereby people check out the merchandise in the stores, then go online and buy…

March 25, 2014, 10:57 AM EDT

SMG’s Lead on P&G Wants to See a Shift From Social Media to Commerce A chat with Lisa Hurwitz

Specs Who Lisa Hurwitz Age 37 New gig Evp, managing director, SMG, overseeing the Procter & Gamble North American communications planning business Old gig Evp, group account director, Leo Burnett and Arc Worldwide What’s the…

March 2, 2014, 10:40 PM EST

JCPenney Returns to Sales Strategy Online, but Struggles Persist Retail giant now pitching three deals a day, per researcher

One month after JCPenney fired top exec Ron Johnson and brought Mike Ullman back as CEO, the retailer reportedly says it expects year-over-year Q1 revenues to be down 16 percent…

May 8, 2013, 11:11 AM EDT

David's Bridal Gets Mobile Makeover as Traffic Surges Expects on-the-go shopping to exceed desktop activity

With 50 percent of consumers using banks' mobile websites, per an Interactive Advertising Bureau report yesterday, one can imagine the opportunities retailers in more product-y niches are seeing with on-the-go…

April 12, 2013, 3:23 PM EDT

Mobile Boosts Cyber Monday; Facebook and Twitter Not So Much Sales hit $2 billion as mobile grows 100 percent

Cyber Monday sales grew 17 percent year over year to almost $2 billion as spending by mobile shoppers soared, according to numbers released by Adobe today. At the same time,…

November 27, 2012, 9:52 AM EST

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