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Topic: e-commerce

Will U.S. Shoppers Embrace Alibaba? Shopping habits differ in America

Behind the headlines of Alibaba’s $231 billion IPO are some interesting questions about how Alibaba’s direct-to-consumer approach to online shopping will fit into the U.S. online retail market. That strategy may…

September 22, 2014, 5:02 PM EDT

Look Out Amazon: Here Comes China's Alibaba After IPO, e-commerce giant plans U.S., Europe marketing push

One of the most closely watched IPOs in recent memory debuts on the New York Stock Exchange this Friday as the Chinese e-commerce giant Alibaba goes public. Jack Ma, the company’s…

September 18, 2014, 11:00 AM EDT

Tumblr’s Top Draw as a Marketing Platform Is Its Wealthier User Base Ringing up revenue for retailers

Sure Tumblr has an artsy, hipster appeal, but its users are far from starving. In fact, and perhaps surprisingly, it caters to the wealthiest social media set of any of…

September 14, 2014, 7:29 PM EDT

Which Three Department Stores Are Nailing Digital? Nordstrom, Macy’s and Sears top the list

In the battle for digital relevance, three brick-and-mortar department stores are leading the way, according to a new report from L2.  Nordstrom, Macy's and Sears achieved "genius status," the highest of five…

September 10, 2014, 2:03 PM EDT

Nasty Gal Lays Off Up to 10% of Staff Online retailer says it's strategic

Nasty Gal, an online retailer for young women, reportedly slashed up to 10 percent of its workforce in recent weeks. The company released 20 employees from its public relations and technology…

September 8, 2014, 2:34 PM EDT

Science and Tech Publisher Purch Bolsters E-Commerce Aims to get more revenue with new storefronts

From Star Trek bathrobes to home planetarium gear, online publisher Purch has expanded the e-commerce offerings on two of​ ​its most popular websites—Space.com and Live Science—with more stores in the…

September 5, 2014, 5:03 PM EDT

Moms Shopping for Baby Gear Are Swayed by Online Recommendations BabyCenter survey charts the trend among different income brackets

A new survey from BabyCenter finds that nearly two-thirds of upper-income millennial moms are influenced by online recommendations when shopping for baby gear. Findings from the Johnson & Johnson-owned site indicate…

September 2, 2014, 10:43 AM EDT

Yahoo Woos Small Retailers With New E-Commerce Offerings Looks to gain bigger retail foothold

By 2018, e-commerce is expected to make up 11 percent of retail sales in the U.S.—equivalent to $414 billion—according to a study by Forrester Research. Yahoo’s newest initiative helps small…

August 15, 2014, 4:56 PM EDT

Gmail's Unsubscribe Button Could Be a Huge Blow to Email Marketers Lists will shrink

How many times have you wanted to unsubscribe from a commercial email list but didn't want to scroll all the way to the bottom of a message and then have…

August 7, 2014, 12:33 PM EDT

Birchbox Aims to Bring 'Artificial Intelligence' to Offline Retail Opens first brick-and-mortar in SoHo

Birchbox tomorrow opens its first brick-and-mortar location with a 4,500 square foot storefront in New York's fashionable SoHo district. The much-hyped beauty e-retailer aims to make the shopping experience akin…

July 10, 2014, 1:45 PM EDT