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Topic: e-cigarettes

Brand of the Day: Meet the U.S. Market Leader in E-Cigarettes

Blu launches a new product as lawmakers debate the category's regulations

Electronic cigarettes may be relatively young product category, but that doesn't mean various brands aren't battling for top spot of a $2 billion market. Beyond the litany of debates over the…

ASA Stamps Out E-Cig Maker's Ad

Watchdog claims poster misleads consumers

The Advertising Standards Authority has nixed a poster ad by London-based e-cigarette maker LeoLites. Specifically, the ad was banned because of the slogan "love your lungs," which the ASA deemed misleading, according…

Smoking Ad Exhibit Traces Message Shift From Pro to Con

Rise and fall of cigarette advertising may foretell future of vaping

A Yale University library exhibition of pro- and anti-tobacco advertising that chronicles the 180-degree shift in efforts to shape U.S. public opinion on the benefits and risks of cigarette smoking…

FDA Moves to Regulate E-Cigarettes

No sales to minors, health warnings, no free samples

E-cigarettes are about to become a regulated product. The Food and Drug Administration is set to propose a regulatory plan Thursday that will also put some restrictions on the sale…

Lawmakers Pressure the FDA to Regulate E-Cigs With New Report

Marketers accused of targeting kids and teens

A group of 11 Democratic lawmakers in Congress are hoping their new report on e-cigarette marketing will motivate the Food and Drug Administration to move quickly to regulate e-cigarettes the…

Senators Introduce Bill to Limit E-Cigarette Marketing to Kids and Teens

No Joe Camel

Worried that e-cigarettes are taking the same marketing path as conventional cigarettes, a group of Democratic senators introduced legislation today that would prohibit the marketing of them to children and…

Lawmakers to FDA: Regulate E-Cigarettes

Presentation compares cigarette and e-cigarette ads to make the case

In its heyday, cigarettes were one of the biggest advertising categories. That's just what a growing number of policymakers fear will happen with electronic cigarettes. Hoping to convince the Food and…

The Marlboro Man Still Sells Cigarettes

E-cigarettes get tough

It’s one of branding’s eternal truisms that when you find an idea that works, you stick with it. It’s why fatherly CEO Dave Thomas appeared in over 800 TV spots…

Pinterest Has Users, Fancy Has a Business Model

Social discovery site is expanding its e-commerce play

Fancy isn't Pinterest. Not even close. But Pinterest may start looking to emulate its business model. A startup Web application that blends bookmarking and shopping, Fancy just recently crossed the million-user…

Perspective: Waiting to Exhale

Smoking will never be as cool as it was in the 1950s, but evoking those days can at least make for a cool ad

In 1955, the American Tobacco Co.’s Herbert Tareyton brand was attempting to adjust to changing tastes by touting its new, easy-drawing charcoal filter, a replacement for the older filters made…

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