Topic: Dwayne Johnson

How Droga5 Branded Dwayne 'The Rock' Johnson as It Would Any Consumer Product

'Project Rock' brings motivation (and products) to millennials

When Droga5 sold a 49 percent stake to Hollywood talent agency William Morris Endeavor in the summer of 2013, there was plenty of speculation about how each side might leverage…

How Vine's Hunky Goofball Logan Paul Plans to Become a Mainstream Superstar

Brands are smitten. Will Hollywood be, too?

With his sandy blond hair, bright blue eyes and shredded physique, Logan Paul could have stepped from Greek lore. The 20-year-old social media megastar who's poised to become a millionaire…

How a Marketing Agency Broke All the Rules to Become a Lifestyle Brand Beloved by Stars

Roots of Fight taps into the power of timeless heroes

You may have noticed celebrities such as Jay Z, Beyoncé, Dwayne "The Rock" Johnson and UFC champ Ronda Rousey wearing apparel emblazoned with the names of iconic fighters such as…

MilkPEP Joins Super Bowl Lineup, Preps Ad With Dwayne 'The Rock' Johnson

Peter Berg directs :30 from Deutsch

A broadcast known mostly for beer and soda is getting something different this year: a tall glass of milk. The Milk Processor Education Program, aka MilkPEP, is preparing its first Super…