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Topic: DVR

Hotels.com Buried a Giveaway in the Fine Print of a TV Ad to Reward People Who Paused It

Aired for a week, but not on YouTube

Hotels.com has a marketing mission that, as far as client mandates go, is pretty fun: Find surprising ways to use standard ad buys. For example, earlier this summer the booking site…

Welcome to the Era of Purposeful Viewing

The Golden Age of TV is all about viewer empowerment

No one watches crap on TV anymore. This is how Jeffrey Cole, research professor and head of the Center for the Digital Future at the USC Annenberg School, succinctly sums up…

Moving at the Speed of the Screen

Video has become the new daypart

Marketers have long recognized the incredible power of video to sell a product, brand or service. Yet at an ever-increasing pace, consumers are shifting away from the No. 1 vehicle…

Nielsen-BlackArrow Pact Could Speed Adoption of On-Demand Ratings

Dynamic ad insertion makes all VOD content relevant

Nielsen’s mandate to begin offering on-demand commercial ratings (ODCR) has come closer to fruition, as the TV measurement giant is on the brink of being able to insert current commercial…

C7 Ratings to Free Up Hundreds of Millions in Hidden Revenue

Even incremental lifts will lead to a windfall

While the broadcast networks are pressuring agencies and clients to start writing more deals against a C7 ratings currency, at first blush, it would appear that there’s little cause to…

Prime Time Ghost Town

Big Three draw record low ratings at 10 p.m.

It’s 10 p.m. … Do you know where your viewers are? If you program a broadcast television network, there’s a good chance they’ve either flipped to a cable channel or…

Editor’s Letter: The Evolution of Man

Maybe you should try to get to know them again

There’s been a spate of writing lately questioning the relevance of men. Like you would an old lawn mower or Mustang your dad never quite got around to restoring, Hanna Rosin,…

A Visit to the Set of Fox’s Sleepy Hollow

Buyers bet on new fantasy/sci-fi/cop show

The sun is slowly dragging its way out of the earth and up the trunks of the black gum trees and loblolly pines when a silent figure appears from out…

TiVo Gets Sappy With Roamio Campaign

Love is in the airwaves

TiVo is getting back in the advertising game, and it's feeling very romantic. After abstaining from running a campaign since 2010, the on-demand brand began in August of this year teasing…

E-book Buyers Are 21% More Likely to Be Female

And other facts about digital entertainment

From e-books to streaming music, people are moving to digital formats for their entertainment. But not all are moving at the same pace. The way we buy may be as…

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