Advertisement

Topic: DVR

Type
Moving at the Speed of the Screen Video has become the new daypart

Marketers have long recognized the incredible power of video to sell a product, brand or service. Yet at an ever-increasing pace, consumers are shifting away from the No. 1 vehicle…

October 27, 2014, 12:02 AM EDT

Nielsen-BlackArrow Pact Could Speed Adoption of On-Demand Ratings Dynamic ad insertion makes all VOD content relevant

Nielsen’s mandate to begin offering on-demand commercial ratings (ODCR) has come closer to fruition, as the TV measurement giant is on the brink of being able to insert current commercial…

April 29, 2014, 9:24 PM EDT

C7 Ratings to Free Up Hundreds of Millions in Hidden Revenue Even incremental lifts will lead to a windfall

While the broadcast networks are pressuring agencies and clients to start writing more deals against a C7 ratings currency, at first blush, it would appear that there’s little cause to…

April 24, 2014, 10:10 AM EDT

Prime Time Ghost Town Big Three draw record low ratings at 10 p.m.

It’s 10 p.m. … Do you know where your viewers are? If you program a broadcast television network, there’s a good chance they’ve either flipped to a cable channel or…

October 27, 2013, 10:46 PM EDT

Editor’s Letter: The Evolution of Man Maybe you should try to get to know them again

There’s been a spate of writing lately questioning the relevance of men. Like you would an old lawn mower or Mustang your dad never quite got around to restoring, Hanna Rosin,…

October 6, 2013, 10:35 PM EDT

A Visit to the Set of Fox’s Sleepy Hollow Buyers bet on new fantasy/sci-fi/cop show

The sun is slowly dragging its way out of the earth and up the trunks of the black gum trees and loblolly pines when a silent figure appears from out…

September 15, 2013, 10:43 PM EDT

TiVo Gets Sappy With Roamio Campaign Love is in the airwaves

TiVo is getting back in the advertising game, and it's feeling very romantic. After abstaining from running a campaign since 2010, the on-demand brand began in August of this year teasing…

September 13, 2013, 4:56 PM EDT

E-book Buyers Are 21% More Likely to Be Female And other facts about digital entertainment

From e-books to streaming music, people are moving to digital formats for their entertainment. But not all are moving at the same pace. The way we buy may be as…

June 5, 2013, 12:03 AM EDT

Les Moonves Is on a Mission for C7 Currency Like digging for pennies

While Les Moonves appears to have mothballed his side gig as the grand prognosticator of the upfront, the CBS Corp. president and CEO remains outspoken about the marketplace as a…

March 17, 2013, 11:04 PM EDT

Top 10 Commercials of the Week: Nov. 23-30 Father Time's time runs out, bodega goods bust a move and NBA stars dribble holiday cheer

This week, "Ebenezer" Snoop learns a lesson from his (puff, puff) Christmas past, Canon inspires extreme photography and Honda knows you're really dreading spending time with your psycho family this holiday…

November 30, 2012, 10:26 AM EST

Advertisement