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Topic: Dunkin' Donuts

Check Out This Week's 10 Must-See Digital Marketing Stats Michael Jordan, LeBron and Instagram's data reach rarified air

Here are this week's 10 most intriguing statistics from the digital marketing world, including a trio of basketball-driven data points as the NBA season is upon us. Check them out…

October 31, 2014, 11:48 AM EDT

Is Vine's Loop Counter Useful or 'Weird' Marketing Math? Critics say the new metric is out of whack

Just three months after Twitter-owned Vine launched a "loop counter" feature that tracks the number of video views, some industry executives are skeptical about how valid the metric is in…

October 9, 2014, 4:44 PM EDT

Brands Miss the Mark With 9/11 Tweets A roundup of the best and worst

Sept. 11 is a difficult time for brands to take on Twitter. While some industry observers applaud brands that try to inject themselves into social chatter, more often than not,…

September 11, 2014, 1:13 PM EDT

How Dunkin' Donuts Stores in Arizona Beat the Heat With Twitter Needed a weather-friendly message

When retail chains run national campaigns, their locations in some geographical areas get left out in the cold—or uncomfortably in the scorching sun, if they happen to be located in…

March 17, 2014, 5:10 PM EDT

Dunkin' Donuts' New Vine Spots Play on Super Bowl Memories Coffee brand's social drive keeps matriculating down the field

Dunkin' Donuts, which has scored social-media points all football season with its Vine-ESPN play, is extending that initiative through Super Bowl weekend with a dedicated push.  The brand last night published…

January 30, 2014, 12:43 PM EST

Dunkin' Donuts Runs Its First Google+ Hangout for Top Chef Initiative Brand continues social experimentation

Few brands this year have been as sweetly into social-media marketing as Dunkin’ Donuts, which has been particularly active on Twitter and Vine. Now enter Google+ Hangouts, as the fast-food…

December 10, 2013, 6:00 AM EST

Tide’s Halloween Vines Are Now Everywhere And with the help of Digitas, brand keeps cranking them out

Advertising is under attack by Vine videos, which are wrapping around Twitter streams, TV sets—and now getting entangled with billboards, thanks to Tide. The Procter & Gamble brand is using…

October 27, 2013, 10:45 PM EDT

Mountain Dew Is Running Vine-Based TV Ads for the Nascar Race This Weekend Check out the soda's six-second spots

Following in the footsteps of Dunkin' Donuts, Virgin Mobile and Trident, Mountain Dew is testing a couple Vine-based TV spots. As in Dunkin's effort, the soda is utilizing television's emerging five-second…

October 16, 2013, 2:18 PM EDT

Why Dunkin’ Donuts CMO Wants to Combine Twitter Passion With TV Spots John Costello discusses other big plans for the brand

Dunkin’ Donuts today is launching TV spots called #MyDunkin, featuring the brand’s passionate Twitter fans. It’s the latest social media-minded initiative led by global CMO John Costello, who was behind…

October 14, 2013, 10:09 PM EDT

Dunkin' Donuts' Top Twitter Fans Star in New Ads CMO John Costello shows rough cuts at ANA conference

Dunkin' Donuts has been on a roll with social media lately, debuting one of the first Vine-based TV spots in history last month. So forgive the brand's marketing chief, John…

October 5, 2013, 2:56 PM EDT

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